When we market our business we know the outcome we want, but how many of us truly understand what our potential clients or customers want? Do we understand how they make decisions?

On this episode our guest talks about the Age of Instinct and how we can and should adapt our marketing efforts in a way that actually influences people.

Joining us is Leslie Zane, award-winning marketer, TEDx speaker and recognized authority in harnessing the instinctive mind to accelerate brand and business growth. Founder and CEO of Triggers, the first brand consulting firm rooted in behavioral science, Leslie champions the primacy of the instinctive mind in brand decisions. She is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life and her groundbreaking contributions have deepened our understanding of human decision-making and unlocked the elusive formula for accelerating brand and business growth.

How can you leverage Growth Triggers in your business, in your communities and in your life? Because let’s face it, it’s not just business owners that are trying to get other people to do what we want.

Every single one of us has a brand – and we’re all out there marketing it. We’re living billboards for our values, our beliefs, and our choices.

Connect with Leslie:

Book: https://thepowerofinstinctbook.com/

Website: https://lesliezane.com/

TedX: https://www.ted.com/talks/leslie_zane_the_hidden_link_between_success_and_the_subconscious/up-next

Like what you heard? Please rate and review

Thanks to our This Is Woman’s Work Sponsor:

Breathe better with AirDoctor, the air purifier that filters out 99.99% of dangerous contaminants (allergens, pollen, pet dander, dust mites, mold spores and even bacteria and viruses) so your lungs don’t have to. Visit airdoctorpro.com and use my promo code: TIWW to get up to $300 OFF air purifiers and a free 3 year warranty (and additional $84 value).