Hey ho, podcasters! We’re back, talking about Apple's big push for binge-worthy narrative podcast series. Are you into it? And in the grand ol’ spirit of podcast follow-up, we dive back into analytics with John Spurlock, the creator of OP3 (Open Podcast Prefix Project).

John explains why he created OP3, how it works, and why open podcast data is so important. He addresses the privacy concerns some podcasters have about sharing their stats, and how OP3 is designed to be both useful and transparent. This is a must-listen for anyone who cares about the future of podcasting and wants to understand how to get the most out of their show's data. Plus, you'll finally learn how to pronounce OP3 without sounding like a dummy.

Links & Notes

• Open Podcast Prefix Project

Ever feel like the digital ground beneath your feet is suddenly shifting? Pete and Andy delve into the murky world of podcast analytics, specifically grappling with the impending demise of Chartable, a once-reliable tracking service swallowed by the Spotify behemoth. They dissect the implications for podcasters, from the practicalities of migrating data to the philosophical questions of open vs. closed platforms. It's a David and Goliath struggle, with independent creators facing the encroaching dominance of tech giants, and the age-old question: who really owns your data?

A glimmer of hope emerges in the form of the Open Podcast Prefix Project (OP3), a free, open-source alternative to Chartable. This plucky underdog offers transparent statistics while prioritizing listener privacy, a refreshing contrast to the data-hungry practices of the big players. Pete and Andy discuss the potential of OP3 to level the playing field, empowering independent podcasters to reclaim control of their analytics. It's a rallying cry for a more open and equitable podcasting landscape.

Ultimately, this episode is a call to action. It's a reminder that podcasters need to be proactive in safeguarding their data and advocating for a more transparent and accessible future for the medium. As the digital giants continue to reshape the podcasting landscape, it's more important than ever to support open-source initiatives and challenge the status quo. Join Pete and Andy as they navigate the treacherous waters of podcasting in the 21st century, offering valuable insights and a healthy dose of skepticism along the way.

First up this week, Pete and Andy take on ultra-podcasting—long, LONG-form episodes—and the people who love them. Then, they shift gears to discuss Google's intriguing, yet uncanny, AI experiment, NotebookLM, which uses artificial intelligence to transform research notes into simulated podcast discussions.

Finally, Apple's surprising decision to launch a web-based version of Apple Podcasts, making it accessible on devices outside the Apple ecosystem for the first time, might just unlock wonderful new places to listen to podcasts out side the app itself.

Links & Notes

• Podcasters Ditch Short Episodes in Favor of Four-Hour Conversations Ashley Carman, Bloomberg
• Google is using AI to make fake podcasts from your notes by Emma Roth, The Verge
• NotebookLM Audio Overviews
• Apple Podcasts available on the web, Apple PR

The data is coming in, and it looks like general enthusiasm is up about the podcasting business after a few years of grey skies. And Apple's decided to turn the screws on Patreon. We have thoughts.

• Podcasts Start to Grow Again After a Period of Financial and Legal Struggles - Bloomberg
• More people than ever are listening to podcasts | Nieman Journalism Lab
• Where Will Apple’s Next Round of Services Growth Come From? — Jason Snell, SixColors.com
• How much more are we willing to pay Apple for the things we love? — Jason Snell, MacWorld
• Apple Podcast Subscriptions — Apple.com

In this episode of "The Podcast Podcast," Andy Nelson and Pete Wright take listeners on a journey through the world of summertime podcasting. They explore the impact of the Paris Olympics on podcast downloads, wondering if listeners are sneaking in episodes between events or saving their favorite shows for a post-Olympic binge. The duo also dives into the latest Libsyn report on CPM rates, discussing the stability of summertime advertising rates and the growing confidence in the power of podcast audiences.

They turn to the fate of "The Headlines," a companion podcast to the popular "The Daily" from The New York Times, as the show breaks free from the gated confines of the New York Times audio app. The hosts also share their experiences with various podcast apps, from Andy's daring venture into Apple Podcasts to Pete's love for Pocket Casts' latest update, which allows playback at a mind-numbing 5X speed. Plus, they talk through some important changes to Marco Arment’s app, Overcast, on it’s ten-year anniversary, and how it serves as a best-in-class model for others to follow that balances user privacy and a banging good audio engine.

This week we take a deep dive into the world of podcast advertising!

First, a trip down memory lane. We’ve been doing this a long time and though it might help by recounting just a bit of history for context, from early affiliate partnerships to CPM advertising and dynamically inserted ads. We discuss the pros and cons of these different approaches and how they've shaped our strategy over time.

Next, we explore key takeaways from the SoundsProfitable conference on podcast advertising. We highlight interesting findings about listener engagement and discuss what's currently working in the industry, including the effectiveness of live ad reads and storytelling-style advertisements.

We’ve changed our plans to adapt our advertising approach across our network, aiming for more engaging and less intrusive ad experiences. We emphasize the importance of balancing monetization with listener satisfaction.

The episode concludes with practical advice for fellow podcasters, drawn from both our experiences and industry best practices. We cover topics like ad placement, frequency, and transparency about how advertising supports podcast production.

We hear all about the TikTok generation. But, you know, there are others out there and they are consuming content just like those in the spotlight. We just have to know where to find them.

In this episode of Podcast Podcast, hosts Pete Wright and Andy Nelson dive into the often-overlooked world of older podcast listeners. Inspired by a surprising comparison between Tom Cruise and Wilford Brimley, they explore:

• The misconceptions about age demographics in podcast audiences
• Why the 55+ crowd might be the next frontier for podcast growth
• How traditional marketing strategies could be reimagined for the digital audio age

Join Pete and Andy as they challenge assumptions about who's really tuning in and ponder the untapped potential of targeting listeners who remember a world before smartphones. Is the key to podcast expansion hiding in plain sight?

Links & Notes

• The Wilford Brimley Podcast from Sounds Profitable

In this bite-sized episode of The Podcast Podcast, Pete and Andy dive into the world of podcast subscriptions and memberships. They discuss the differences between Apple's subscription model and running your own membership program using a third-party service like Memberful.

Pete explains that Apple's subscription service is easy to use but comes with limitations, such as being exclusive to the Apple Podcasts app and lacking integration with other services like Discord. He also points out that Apple takes a 30% cut of the subscription revenue.

On the other hand, using a service like Memberful allows for more flexibility and control over your membership program. It enables you to offer bonus content, access to multiple podcasts, and integration with other services. However, it requires more setup and management on the podcaster's end.

They also touch on the recent report suggesting that Apple Podcasts may favor shows with subscriptions in their recommender algorithm. They consider the potential benefits and drawbacks of participating in Apple's subscription program.

Tune in to learn more about the pros and cons of each approach and decide which one might be right for your podcast.