• The Pivot Pod

  • By: NZME
  • Podcast

The Pivot Pod

By: NZME
Listen for free

  • Summary

  • Welcome to The Pivot Pod, the place to help small business figure out what’s next when our normal way of living is thrown out the window.

    Hosted by Frances Cook for the New Zealand Herald.
    2024 NZME
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Economics Leadership
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Episodes
  • Is tech the next NZ business hero?

    Is tech the next NZ business hero?
    Oct 31 2020
    Welcome to The Pivot Pod, where we'll figure out together what's next for small business. Hosted by Frances Cook, with a new expert on each episode. Today it's how tech is poised to become a major force in the New Zealand business scene.

    Tourism was a lifeblood in our economy for a long time. But with borders now closed for who knows how long, there are questions about if another major industry will step up to the plate.

    My next guest argues yes, there’s already one waiting in the wings: tech.

    Because while New Zealand may not think of themselves as a nation of coders, we’re already pretty close.

    For the latest podcast I talked to Ryan Jennings, executive director of Buy New Zealand Made.

    If you have a question about this podcast, or question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here https://www.facebook.com/FrancesCookJournalist/ Instagram here https://www.instagram.com/francescooknz/ and Twitter here https://twitter.com/FrancesCook

    See omnystudio.com/listener for privacy information.
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    20 mins
  • How can NZ small businesses work through border closures?

    How can NZ small businesses work through border closures?
    Oct 25 2020
    Welcome to the pivot pod, where together we’ll figure out where to next for small business. Today it's how to tighten up your business to survive border closures.

    Even if we’re all agreed keeping the borders closed is important for keeping us safe and healthy, there is an undeniable cost that comes with that.

    New Zealand is a country that until now relied heavily on tourism and exports, both of which are impacted by border restrictions not just here but throughout the world.

    So how can we work with what needs to happen, while reducing some of those downsides, and lining ourselves up for the recovery?

    For the latest episode I was joined by Andrew Jamieson, from PWC.

    If you have a question about this podcast, or question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here https://www.facebook.com/FrancesCookJournalist/ Instagram here https://www.instagram.com/francescooknz/ and Twitter here https://twitter.com/FrancesCook

    See omnystudio.com/listener for privacy information.
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    30 mins
  • How to stretch a tight marketing budget further

    How to stretch a tight marketing budget further
    Oct 18 2020
    Welcome to The Pivot Pod, where we'll figure out together what's next for small business. Hosted by Frances Cook, with a new expert on each episode. Today it's how to keep talking to your customers when every dollar is tight.

    Many of the guests we’ve had so far have warned against cutting your marketing budget.

    I can see their reasoning – in times of change, you need to keep talking to your customers about what you’re doing, and how they can buy from you.

    But also every dollar has to be justified right now, and you definitely don’t want to be throwing good money after bad.

    So to help us figure out the best marketing methods for you, I talked to Bruce Gourley from Stanley St

    If you have a question about this podcast, or question you'd like answered in the next one, come and talk to me about it. I'm on Facebook here https://www.facebook.com/FrancesCookJournalist/ Instagram here https://www.instagram.com/francescooknz/ and Twitter here https://twitter.com/FrancesCook

    See omnystudio.com/listener for privacy information.
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    25 mins

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