Have you ever wondered what running an orthodontic practice and Disney World have in common? Dr. Jason Kaplan shares how the legendary customer experience principles from Disney can enhance orthodontic care, improve patient interactions, and create a standout practice.

Dr. Kaplan also shares his personal experience with Smile Doctors, debunking common myths about OSOs and DSOs, and discussing the benefits he’s seen in his practice.

Beyond the business side, he explores the importance of financial wisdom, why you should give to your family while they need it, and the joy of spending on experiences rather than just accumulating wealth.

We also talk about gratitude, fitness, and how taking care of yourself first leads to success in all aspects of life. If you’re looking for ways to level up your practice and your mindset, this is a must-listen!

🎧 Hit play now and discover how to build a fulfilling life and career!

Key Takeaways

Introduction (00:00)

Dr. Kaplan’s journey into orthodontics (00:41)

Myths about OSOs & DSOs (06:06)

The value of retirement planning & generational wealth (15:22)

Applying Disney’s customer service model to orthodontics (27:27)

Gratitude and its impact on business & life (39:04)

Dr. Kaplan’s fitness transformation and its benefits (44:46)

Additional Resources

📚Books Mentioned

- Die with Zero by Bill Perkins: https://www.diewithzerobook.com/welcome

- Lessons from the Mouse by Dennis Snow: https://www.amazon.com/Lessons-Mouse-Applying-Secrets-Organization/dp/0615372414

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- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

For years, I’ve been teaching orthodontists about case acceptance, and I can tell you one thing with certainty: trust alone won’t get patients to say yes anymore. Gone are the days when simply being a doctor was enough to get patients to start treatment.

So, what’s the missing piece? You need a closer. Whether it’s you or your treatment coordinator, someone in your practice must have the skills to turn interest into commitment. Sales isn’t a dirty word but an essential skill to grow your practice and help patients.

A soft, ethical sales approach is what separates thriving practices from those struggling with low acceptance rates.

In this episode, I break down how to create a high-converting patient experience, how to assess your team’s sales ability, and why recording and reviewing your case presentations can transform your acceptance rates. If your practice is bringing in leads but not converting them, you can’t afford to miss this.

🔥 Want to get your case acceptance into the 80-90% range? Listen in, and let’s make it happen.

Key Takeaways

Introduction (00:00)

Patients won’t start treatment just because you’re a doctor anymore (00:41)

You need a closer in your practice (01:23)

A soft sell is moral, honest, and absolutely necessary (03:01)

Are you at 80-90% case acceptance? If not, here’s why (05:08)

If you don’t close, your marketing is wasted money (05:25)

Additional Resources

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Most ortho practices are stuck posting the same boring content - braces debonds, generic team photos, and outdated trends. But you could actually engage your audience, grow your brand, and bring in new patients using your social media.

In this episode, I sit down with Brooke Bruneman, a former dental assistant turned dental student who still remotely manages social media for our practice. She shares the insider strategies that make orthodontic content go viral, including how to spot trends, use TikTok duets and stitches, and create videos that actually get shared.

Brooke’s insights are packed with actionable tips that any orthodontist can implement immediately to stand out in a crowded digital space. If you’ve struggled to get traction on Instagram or TikTok, this episode is a must-listen.

Hit play now and improve your practice’s social media game!

Key Takeaways

Meet Brooke Bruneman (00:32)

Lessons from Disney to Ortho (07:19)

Do not hire solely for skills (11:46)

How Brooke manages our social media while at school (16:15)

Trends and social content creation strategies (22:06)

Social media management tips for an ortho practice (29:40)

Additional Resources

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

There’s this myth in orthodontics that you need to limit your patient load to maintain quality, reduce stress, and run a low-overhead practice. I’m here to tell you that’s not true.

The old-school approach of running a low-volume, high-fee orthodontic practice is outdated.

With the right technology, smart outsourcing, and effective management, you can see 60-70 patients a day, avoid burnout, and still provide top-notch care.

I’ve built a $3 million/year practice working 3 days a week, and I want to show you how you can do it. It’s about working smarter, leading better, and not buying into any limitations other people try to sell you.

Some of the best in our field have built high-revenue, low-overhead practices using this approach, and there’s no reason you should not do it. Tune in to this 5-minute Friday episode to hear more!

Key Takeaways

Introduction (00:00)

Dispelling myths about low-volume practices (00:45)

Leveraging technology and outsourcing (02:18)

70 patients a day practice with low stress (02:39)

Achieving $3 million a year on three days a week (02:54)

Refine your management and leadership skills (04:03)

Additional Resources

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Every once in a while, you travel to a place that completely blows your mind. That’s what recently happened to me and my family when we went to Japan.

I thought I knew what to expect: polite people, cool architecture, good food. But Japan exceeded every expectation I had. It was something out of a dream.

In this episode, I’m talking with Mac from Maction Planet, the tour guide who made our trip special. He is originally from the UK but has lived in Japan for over 20 years. He first came here for the Soccer World Cup and fell in love with the country.

Mac is not your typical guide, he’s got this insane passion for Japan and knows how to craft an experience that feels personal and unforgettable.

We cover everything from Japan’s safety and civility to its awe-inspiring food scene. I’m talking tiny restaurants where chefs treat cooking like fine art, with no tipping culture and some of the best craftsmanship I’ve ever seen.

We also discuss what makes Japan so clean and organized, the mesmerizing fusion of Shintoism and Buddhism, and yes... the tea ceremony that changed my entire outlook on life.

If you have never been to Japan or are thinking about going, you don’t want to miss this one. I’m definitely going back!

Hit play now.

Key Takeaways

Introduction (00:00)

East vs. West Japan cultural divide explained (02:28)

My first impressions of Japan’s uniqueness (03:15)

Mac Salman’s background (05:51)

Tokyo’s safety and efficiency (13:12)

Niche restaurants: 12 seats, owner-chefs, no tipping (20:08)

Craftsmanship in food vs. Western “art” norms (24:16)

Japan’s shame-based culture and public apologies (32:32)

Blending Shinto and Buddhist traditions seamlessly (43:07)

Tea ceremony in a private home: “magical” experience (57:18)

Travel tips: Avoid summer, embrace February (1:03:46)

Additional Resources

- Maction Planet Website: https://mactionplanet.com/

- Maction Planet IG: https://www.instagram.com/mactionplanet/?hl=en

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- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Understanding the difference between mentors, coaches, and consultants is key for anyone looking to advance their career or business. These roles offer distinct types of support, and choosing the right one will greatly impact your success.

In this episode, I break down what each one actually does and how picking the right one (or all three) could change your career forever.

Over my 30+ years running ortho and dental practices, coaching teams, and building businesses, I’ve spent roughly $500,000 on coaches and consultants. It’s safe to say my return on investment has been several million so far in my career.

You’ll hear real-world examples of how a coach can revolutionize your mindset, why mentors offer invaluable advice (but limited hands-on help), and how consultants solve targeted challenges.

Don’t guess your way to growth. Hit play and learn more about investing in yourself for success.

Key Takeaways

Introduction (00:00)

Mentors: Free advice, no implementation (01:45)

Coaches: High ROI via mindset shifts (03:12)

Example: How a $60K coaching program generated millions (03:59)

Consultants: Solve niche problems (06:55)

How your career stage determines what to choose (09:25)

Additional Resources

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Running a practice comes with its challenges, especially when it comes to efficiency and costs.

One of the areas where we can be more efficient and save costs is by directly printing aligners in our offices.

In this episode, I sit down with Mark Bacino from Voxel Dental and Nate Hudson from Renew Digital. Mark dives into how Voxel’s partnership with Lux Creo is changing the game with direct-print aligners. No more models, no more thermoforming. You can print a full set of aligners in about two hours; how cool is that?

Nate gives us the lowdown on CBCT tech and why certified pre-owned CBCTs are becoming a smarter investment than new 2D systems. We also chat about how these digital advancements help orthodontists offer faster, more efficient treatments, including same-day sleep appliances.

If you are looking for ways to streamline your workflow and cut costs without sacrificing quality, this is the episode you don’t want to miss.

Go ahead - hit that play button. You’ll thank me later!

Key Takeaways

Introduction (00:00)

Meet Mark Bacino (02:36)

Meet Nate Hudson (03:42)

Overview of Voxel Dental's direct-print aligner technology (11:11)

Cost and efficiency improvements with Lux Creo systems (16:30)

The role of CBCT in modern orthodontics (23:15)

Consultative approach to selecting digital solutions (35:01)

Cross-specialty opportunities with EMA sleep appliances (39:26)

Contact information for Voxel and Renew (40:19)

Additional Resources

Contact Nathan Hudson

Phone Number: 404-418-8753

Email: nathan@renewdigital.com

Contact Mark Bacino

Phone Number: 469-525-0791

Email: mark@voxeldental.com

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Voxel Dental – Technologies for digital orthodontic solutions

Renew Digital – Certified pre-owned CBCT and other digital solutions

Lux Creo – Dental 3D printing technology

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- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Is your practice truly where you want it to be? Be honest with yourself. If you’ve been listening for a while, you know I don’t sugarcoat things. Today, I’m getting real about why your practice might not be hitting the numbers you want and what you can do about it.

If your practice isn’t where you want it to be, it’s not because of the economy, your competition, or bad luck. It is because you’re not investing enough time and money into the one thing that can change everything.

Whether through coaching, courses, or attending events like the OP Summit, the ROI on investing in yourself is massive.

If you're not spending the time and money on yourself and your practice, how can you expect things to improve?

Tune in to this episode, and let’s get real about what it takes to succeed.

Key Takeaways

Introduction (00:00)

Orthodontic practice growth and challenges (00:41)

Controllable factors in practice growth (01:38)

The role of coaches and consultants (02:57)

Investing in personal and practice development (05:56)

Additional Resources

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs