• 31. Make your life your own with Topaz Hooper
    Nov 17 2024

    Topaz squirrelled away tons of knowledge (and dollars) from her time as a Google Content Strategist. Now she’s crafted a business that aligns with her heart’s truest values. Find out how she did it—and how she’s let go of society’s expectations for her to trust herself instead.

    Topaz offers copywriting services for clean beauty, sustainable fashion, and plant-based products. She’s on a mission to help cruelty-free brands stand out, turn heads, and change the world



    • How Topaz turned her values into a marketable USP

    • Learn how Topaz mined her experience as a Content Strategist at Google to start her own business

    • The power of intentionality and how Topaz puts it to work in her life

    • Find out the best thing Topaz learned at Google

    • Maximise your hours (so you can work fewer hours!)

    • Want to work 4-hour days? Grab Topaz’s advice

    • Find out how Topaz prepared financially to take the plunge into her own business

    • …and get the details on how she manages to travel as much as she wants

    We also mentioned these people/things:

    The Cruelty Free Copywriter website

    Topaz’s Instagram

    Topaz’s travel and writing website

    Martha’s website

    Martha’s HyperFocus Week services

    Martha’s LinkedIn and Instagram

    Liv’s website

    Liv’s LinkedIn

    If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.



    Get in touch by email—worksforyoupodcast@gmail.com

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    49 mins
  • 30. Burnout recovery starts with regulating your nervous system with Lisa Hicks
    Nov 3 2024

    It’s not easy. It’s gonna take ages. But learning to regulate your nervous system is the most powerful thing you can do to recover from burnout. Learn how to build gentleness into your life and your business—so you can live with more self-compassion.

    Lisa Hicks is an ADHD and Autism coach and a content creator. She’s here to help you learn to support yourself and thrive as a business owner.



    • Lisa shares how her business has changed in light of her AuDHD diagnosis
    • Learn how Lisa prioritises REST as part of burnout recovery

    • How the crazy stuff going on in the world affects your nervous system—even if you think it isn’t

    • How Lisa uses science and psychology to help her teach clients to regulate their nervous systems

    • What to do when self care and hobbies just become another chore

    • How neurodivergence affects executive function and our ability to respond to demands

    • Why Lisa says self regulation is at the core of dealing with burnout

    • How to start if rest is absolutely a foreign concept for you

    • Learn Lisa’s advice for burnout (if you can’t take three years off)

    • Find out if a “low demand lifestyle” could be the answer for your family and/or your business with Lisa’s three key questions

    • Learn Lisa’s best advice for when you’re feeling pressure

    We also mentioned these people/things:

    Lisa’s website

    Creating Capacity-Based Routines Workbook + use code WORKSFORYOU50

    Lisa’s TikTok and Instagram

    Martha’s website

    Martha’s HyperFocus Week services

    Martha’s LinkedIn and Instagram

    Liv’s website

    Liv’s LinkedIn

    If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

    Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com


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    51 mins
  • 29. What losing Survivor taught Liz Wilcox about her business
    Oct 21 2024

    When Liz took out SECOND PLACE on TV’s Survivor, she felt robbed. And her dysregulation caused her to set some arbitrary business goals that actually made her feel terrible. Find out how Liz came back from this—and how it helped her keep her business as simple as humanly possible.

    The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker, and the Fresh Princess of Email Marketing.


    Here's what went down:

    • Liz was first runner up in Survivor and that million dollars was STOLEN from her, people
    • How setting arbitrary business goals can be bad for your mental health…and what to do instead

    • Liz is running her dream business—learn how she keeps it as simple as possible

    • How to prevent your ‘losses’ from destabilising your sense of self

    • Learn the essential questions Liz asks herself before she takes on MORE in her business

    We also mentioned these people/things:

    Liz’s website

    Liz’s Instagram

    Email Marketing FB group


    Martha’s website

    Martha’s HyperFocus Week services

    Martha’s LinkedIn and Instagram


    Liv’s website

    Liv’s LinkedIn


    If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

    Want to advertise on our show? Get in touch by email—worksforyoupodcast@gmail.com






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    43 mins
  • 28. Business lessons from a creative multi-hypenate with Aimee Rachael
    Aug 25 2024

    Aimee shares stories of times she’s failed upwards, and how it has helped her find the work that lights her up. Learn how outsourcing helps her run several businesses in two countries. And how she turns her business stressors into lessons.

    Aimee Rachel runs Studio 5A, a Melbourne photography and branding studio.



    • Aimee shares how owning multiple businesses taught her more than a university degree

    • Martha trauma-dumps about the times she’s tried to outsource

    • Amiee shares her advice for business owners wanting to outsource

    • How Aimee reinvented her business and herself after Covid

    • The trouble with saying ‘yes’ to everything

    • How life’s ups and downs helped Aimee find the work that truly lights her up


    Aimee’s website

    Aimee’s Instagram

    Martha’s website

    Martha’s HyperFocus Week services

    Martha’s LinkedIn and Instagram

    Liv’s website (feat. Aimee’s photos!)

    Liv’s LinkedIn


    If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.


    Want to advertise on our show?

    Get in touch by email—worksforyoupodcast@gmail.com




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    39 mins
  • 27. Using AI to get the very best from your brain with Ami Williamson
    Aug 13 2024

    Ami shares a list of ways you can use AI as your right-hand woman—in business and in life. Tune in for ADHD-friendly mindset ideas (and the permission to accept your brain exactly as it is).

    Ami Williamson is the AI-obsessed copywriter behind Damn Right. These days, she enlists AI as her creative sidekick and teaches other people how to do it, too.



    • Liv and Ami talk all things late-diagnosed-ADHD and how it affects them as business owners
    • How to accept your own limitations when it comes to content creation

    • The importance of focusing on the effort we put into a project—not the end result

    • Separating the connection between self-worth and financial outcomes

    • Ami shares some of the ways she uses AI to lighten the mental load of everyday tasks…

    • …and shares how AI helps her with strategic tasks and planning for new projects

    • Liv and Ami dive deep into using AI for branding and messaging work

    • Using AI to discover and weed out your own biases

    • Learn strategies for honouring what your brain and body need each day

    • Find out how Ami’s course, Copy Saviour, can lighten your load (Martha and Liv have both completed it and loved it!)

    We also mentioned these people/things:

    Amy’s course—Copy Saviour

    Ami’s website

    Ami’s Insta

    Ami’s Threads

    Martha’s website

    Martha’s HyperFocus Week services

    Martha’s LinkedIn and Instagram

    Liv’s website

    Liv’s LinkedIn

    Kirsty Fanton

    If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.



    Get in touch by email—worksforyoupodcast@gmail.com



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    38 mins
  • 26 Design your life around who you really are with Whitney Catalano
    Jul 15 2024

    Whitney shares a bunch of solid gold: find out how she’s moved through different iterations in her business (and what she wishes she knew before her first pivot). Bottom line: building a life that works for you starts with listening to your body. Grab Whitney’s tips to get started straight away.

    Whitney Catalano is a life and business coach teaching people how to trust their bodies and work with their brains.



    • Whitney’s pivots have pivoted: find out what she learned along the way

    • Find out what quitting diet culture and business ownership have in common

    • How talking about things we’ve been avoiding can unblock our creativity

    • Whitney shares what she wishes she knew about growth and change in her business before she burnt everything down

    • Learn how Whitney went about building a business around her brain

    • Grab her tips to help you listen to your body—

    • and four questions you can ask while you ‘study’ yourself

    • How Human Design helps Whitney understand herself

    We also mentioned these people/things:


    Whitney’s website

    Whitney’s Instagram

    Whitney’s TikTok

    Whitney’s LinkedIn


    Martha’s website

    Martha’s HyperFocus Week services

    Martha’s LinkedIn and Instagram


    Liv’s website

    Liv’s LinkedIn


    If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.



    Get in touch by email—worksforyoupodcast@gmail.com

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    29 mins
  • 25. Intentionally questioning the status quo with Andrea Shah
    Jun 24 2024

    Andrea shares her journey from a demanding corporate job to freelancing and finding her niche in the wedding industry. Learn how she’s created a business that gives her space for her passions: travel and community. Tune in for insights on creating a fulfilling and flexible work-life balance from someone who has successfully navigated the twists and turns of entrepreneurship.

    Andrea Shah is a copywriter for photographers and wedding professionals.


    Here’s what went down:

    • How Andrea found her niche (hint: it’s all about making people happy!)

    • Andrea shares how she uses ‘theme days’ to stay on top of copywriting work

    • How Andrea uses Insta stories to bookend her day

    • Finding a community of values-aligned humans helps when you’re trying to create the life you want

    • How Andrea integrates travel, exploration, and connection into her work and life

    • Questioning the status quo and creating a business that suits you (rather than fitting in with what’s expected)

    We also mentioned these people/things: Andrea’s website

    Andrea’s Instagram

    Martha’s website

    Martha’s HyperFocus Week services

    Martha’s LinkedIn and Instagram

    Liv’s website

    Liv’s LinkedIn

    Want to advertise on our show? If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.

    Get in touch by email—worksforyoupodcast@gmail.com



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    36 mins
  • 24. Minnie Isaac shares how she finds the ‘roof’ for her rates
    Jun 11 2024

    Minnie shares her journey into full-time freelance work, her insights on setting fair rates, and the importance of freedom and flexibility in her career. We cover practical tips for aspiring freelancers, the value of saying no, and how to build self-confidence in your work.

    Minnie Isaac is a content creator and founder of White Rabbit Social, a creative agency dedicated to talent representation and helping creators with the business side of things.



    Minnie tells us how she spends her days as a full time creative

    How Minnie balances the flexibility she craves with the responsibility of owning a business

    Find out Minnie’s advice for business owners who want to get to a place where they can only take on work that excites them

    Learn how Minnie supports up and coming creators with brand outreach

    How to use your expertise to attract the work you want

    Take your power back by talking openly about your rates

    How to find the ‘roof’ for your rates



    • Minnie’s Instagram

      White Rabbit Social (Minnie’s website)

      Jordan Shanks

      Breakdown of copywriter earnings

      Martha’s website

      Martha’s HyperFocus Week services

      Martha’s LinkedIn and Instagram

      Liv’s website

      Liv’s LinkedIn

    • If you liked the podcast, please drop us a rating and send it to your friends. If you didn’t, it might be time to take a good, long look at yourself.



      Get in touch by email—worksforyoupodcast@gmail.com




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    38 mins