The Next 100 Days Podcast

By: Kevin Appleby & Graham Arrowsmith
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  • Summary

  • The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level in the next 100 days and beyond. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won’t deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is
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Economics Management
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Episodes
  • #451 – Dave Rogers – The Business Explorer

    #451 – Dave Rogers – The Business Explorer
    Nov 15 2024
    The Business Explorer - Your Route to Success The Business Explorer is Dave Rogers' new book. It's out 21st November. Summary of the Podcast Casual Conversation The participants engage in casual conversation, discussing Dave's Lego collection and his upcoming book release. hey express enthusiasm for the book and the insights it will provide. Book Overview and Purpose Dave explains that the main purpose of the book is to serve as a business card and introduction to his expertise. The book is divided into three sections covering redefining success, developing "softer" business skills, and strategic planning. Relatable Modern Examples Dave shares that the book features examples from younger, more modern business leaders and entrepreneurs, He does this rather than the typical historical figures, to make the content more relatable and impactful for the target audience. Key Insights from the Book Dave highlights three key insights from the book: redefining success beyond just financial metrics, developing a growth mindset and overcoming imposter syndrome, and taking a holistic approach to business planning and strategy. Leveraging AI and Technology The group discusses the potential to leverage AI technology to create an interactive experience around the book. This would allow readers to have personalised conversations and get tailored insights based on the book's content. Transitioning from Corporate to Entrepreneurship Kevin and Graham share their personal experiences of leaving corporate roles to pursue entrepreneurship, highlighting the challenges and rewards of that transition. Closing Thoughts and Next Steps The participants wrap up the discussion, expressing enthusiasm for Dave's book and the potential opportunities to further leverage technology and AI to enhance the reader experience and generate new business leads. Clips from the Podcast Surrounded By Nerds https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Surrounded-By-Nerds.mp4 The Business Explorer - Dave's New Book https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-The-Business-Explorer.mp4 The Unsexy Side of Business https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Unsexy-Side-of-Business.mp4 Testimonial https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Testimonial-2.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    41 mins
  • #450 – Graham Arrowsmith – MicroYES

    #450 – Graham Arrowsmith – MicroYES
    Nov 8 2024
    MicroYES MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham's MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence. Summary of the Podcast Navigating time zone differences Graham discusses the challenges of managing meeting schedules across different time zones. Especially as Graham is about to travel to India. He is considering setting all his meetings to the Indian time zone to avoid confusion. Promoting MeclabsAI Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts. He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models. The MicroYes framework Graham explains the "MicroYes" framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process. This framework is used to structure effective marketing pages and customer-facing experiences. Upcoming India trip and customer meetings Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh. The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology. Recap and next steps Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting. He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology. Clips from the Podcast MeclabsAI - including marketing AND finance https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MeclabsAI.mp4 MeclabsAI: The Best of the Best in Marketing https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Trained-on-10k-Experiments.mp4 Are Your Throwing Tries at Your Webpage? https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Throwing-Tries-at-the-Page.mp4 4 Stages of Conversion https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-4-Stages-of-Conversion.mp4 Customer Facing Devices https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Customer-Facing-Devices.mp4 MicroYES Value Proposition https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MicroYES-Value-Proposition.mp4 Get MeclabsAI Training with Flint McGlaughlin LINK: https://join.meclabsai.com/mec050?fpr=2pxtl It's a 3 hour training starting noon Eastern Time (UK: 5pm) The MicroYes Sequence Stage MicroYes (MY) Example Corresponding Action Connect MY1: Yes, I will pay attention. A headline that directly addresses a pressing need or desire of the target audience, such as "Achieve Your Dream Career with Advanced Data Analytics Skills." Capturing initial interest by clearly stating what’s in it for the customer. MY2: Yes, I will engage deeper. Content that begins to elaborate on the headline, providing a teaser of the value, such as a brief overview of how data analytics can open career opportunities. Providing more context, engaging the customer with more information on how their needs can be met. Explain MY3: Yes, I understand the value. Detailed descriptions or demonstration videos showing the course modules, teaching methods, and potential job outcomes. Making the offer’s value clear and comprehensible. MY4: Yes, I believe this will benefit me. Testimonials from former students now thriving in their careers, or data on employment rates post-course completion.
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    56 mins
  • #449 – Ian Pilbeam – HR on Auto Pilot

    #449 – Ian Pilbeam – HR on Auto Pilot
    Nov 1 2024
    HR on Auto Pilot Ian Pilbeam left a corporate HR role in the public sector, formed his own business, The HR Dept, then made it run without him so he can travel the world Summary of the Podcast Introductions and technical setup The meeting begins with Ian, Kevin, and Graham introducing themselves and getting their video and audio setups working. They discuss some technical issues like camera orientation and lighting. Ian's business journey Ian shares how he transitioned from a career in public sector HR to starting his own HR outsourcing business called The HR Department 10 years ago. He describes the process of building the business to operate without him, including hiring talent, implementing systems, and cultivating the right company culture. The importance of company culture Ian emphasises the critical role of company culture in enabling his business to run smoothly without him. He explains how he involved his team in defining the company's core values and ensures they are actively lived by the employees. Transitioning leadership and letting go Ian discusses the challenges of transitioning leadership and fully stepping away from the business he founded. He shares how he built trust with his successor through hands-on training and scenario planning, and how events like the COVID-19 pandemic required him to temporarily step back in. Ian's lifestyle and travel Ian describes his current lifestyle, which involves spending about a third of the year in Edinburgh, a third in Italy, and the remaining third traveling to various destinations. He explains how this lifestyle is enabled by the self-sustaining nature of his HR business. The evolving HR landscape Ian discusses how the HR landscape has become more complex in recent years, with increased focus on mental health, work-from-home policies, and upcoming legislative changes. He explains how this has increased demand for the outsourced HR services his company provides. Clips from the Podcast Escape Story https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Escape-Story.mp4 Testimonial https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    44 mins

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