The Nancy Jackson Show

By: Nancy Jackson
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  • Summary

  • Confessions of a serial entrepreneur and published author. Learn from my years of creating businesses and coaching others how to start, grow, and flourish their own business on a budget. Also, becoming an author is a business. So if you are a writer and you are not treating it as a business, we will cover how you can also make your passion a flourishing business.
    2023
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Economics Leadership Marketing
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Episodes
  • Episode 7 - I Am...

    Episode 7 - I Am...
    Aug 21 2023

    I Am... How do you fill in the blank?

    Today I am talking about stepping into a new identity and the barriers that hold us back.

    Check out my websites:

         NancyJacksonAuthor.com

         NancyJacksonTraining.com

    Click HERE to get your FREE eBook How To Go From Hobby To Business For Next To Nothing 

    Follow me here:

       Facebook: https://www.facebook.com/NancyJacksonAuthor

       Twitter: https://twitter.com/NAJackson

       Instagram: https://www.instagram.com/najackson/

       Pinterest: https://www.pinterest.com/nancyannjackson

       LinkedIn: https://www.linkedin.com/in/nancyajackson/

       YouTube: https://www.youtube.com/c/NancyJackson

       TikTok: https://www.tiktok.com/@nancyajackson?lang=en

     

     

     
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    12 mins
  • Episode 6 - Pushing Through The Fear

    Episode 6 - Pushing Through The Fear
    Aug 10 2023
    Check out my websites:      NancyJacksonAuthor.com      NancyJacksonTraining.com Click HERE to get your FREE eBook How To Go From Hobby To Business For Next To Nothing Follow me here: Facebook: https://www.facebook.com/NancyJacksonAuthor Twitter: https://twitter.com/NAJackson Instagram: https://www.instagram.com/najackson/ Pinterest: https://www.pinterest.com/nancyannjackson LinkedIn: https://www.linkedin.com/in/nancyajackson/ YouTube: https://www.youtube.com/c/NancyJackson TikTok: https://www.tiktok.com/@nancyajackson?lang=en You may claim you are not afraid, but let me challenge you to dig a little deeper. Stay tuned. Fear is a multifaceted thing. We understand terror when in a life-threatening situation. We also understand the butterflies of stage fright. How about all our little phobias such as the fear of heights, water, and speaking before an audience? But, let’s talk about one today that is rarely, if ever, mentioned. Fear disguising itself as wisdom. Wisdom says don’t start your own business now, look at the economy. When the wise thing is to actually start that business and grow it so you are not at the mercy of layoffs because of the economy. Wisdom says you don’t have the time or the money to start a business. When the wise thing is to learn how to start and grow a business on a budget in your spare time. Wisdom says don’t step out and buy new equipment for your business. When the truly wise thing to do is invest in new equipment so that you can grow and better service your customers. I’ve seen so many people excuse their fear as wisdom. They are afraid to take a chance and explain it away as a wise act. The wise take risks in order to grow. The wise learn how to do what they want rather than never starting. The wise decide they will follow their dream in spite of the fear. And what is this fear crouching as wisdom? It is the fear of failure. Once a lady that I coached was crippled by fear in her business and didn’t even realize it. All of her business practices were guided by a deep sense of fear of failure. As we talked, I saw her father had pounded this into her and she was growing up. It sounded right to her after many years in that household. We love our parents and respect them, therefore we believe in them. Besides that constant philosophy being drilled into her, she suffered an unspeakable family tragedy. It was the perfect storm for fear to engulf her for years to come. Through our sessions, she realized that what she had thought was wisdom was actually fear and would bring her business down faster than a risky financial move. We are both faith filled Christians, and I encouraged her in biblical business practices. We continued to meet with her, asking me an abundance of questions. When you see one thought process was wrong, you been to bring all thoughts under scrutiny. We met for several weeks and I loved seeing her break free from the fear. In our last meeting, I was so glad to see the light in her eyes and the excitement on her face. She had just made some large purchases to further her business. She had taken every bit of advice I had given her and implemented it. Her business was growing and flourishing and even though she still had butterflies before hitting that purchase button, she was able to move forward courageously. Before you once again brush off any thought that you harbor any undiscovered fears, let’s just take a breath. If you are so confident that you don’t, what is the harm in the exploration if there is nothing to find? Take a moment to answer these questions. Not in the comments, but on your own to yourself. Question #1 - Have you been waiting for the ‘right’ time to step out to follow a dream you’ve had for a long time? And you are still waiting? There will never be a perfect time. Just like having a baby, there will never be a perfect time, but when it happens, the time is perfect. This may be a fear of not being able to control the outcome. You may feel that if you can ‘wait’ until all conditions are seemingly perfect, then you will succeed. But, my guess is this may just be an excuse that you are simply afraid of stepping out. Question #2 - What is your greatest avoidance when it comes to business? Are you afraid of running out of money? Are you afraid that you won’t have customers? Are you afraid that you will look like a fool? Are you afraid of what people will say? You say none of these, yet you don’t step out and start the business that you’ve always wanted to. None of those questions above are failure. Most super financially successful entrepreneurs have run out of money more than once. They just start all over. If you have confidence in your product and believe that it has a beneficial use, or if your skill or talent is valued by others. You will have customers. The key is finding them with the right marketing. Who’s opinion matters to you? Who are you concerned you will look like a fool to? We can’t afford ...
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    10 mins
  • Episode 5 - Top 5 Mistakes I Made As A New Entrepreneur

    Episode 5 - Top 5 Mistakes I Made As A New Entrepreneur
    Aug 8 2023
    Check out my websites:      NancyJacksonAuthor.com      NancyJacksonTraining.com Click HERE to get your FREE eBook How To Go From Hobby To Business For Next To Nothing Follow me here: Facebook: https://www.facebook.com/NancyJacksonAuthor      Twitter: https://twitter.com/NAJackson      Instagram: https://www.instagram.com/najackson/      Pinterest: https://www.pinterest.com/nancyannjackson      LinkedIn: https://www.linkedin.com/in/nancyajackson/      YouTube: https://www.youtube.com/c/NancyJackson      TikTok: https://www.tiktok.com/@nancyajackson?lang=en   In this episode, I will discuss the top 5 mistakes I made as an early entrepreneur. #1 - Lack of Confidence in What I Was Doing It has been decades since I began my first tiny business. It was way before the internet and the ease of access to do things yourself. I opened a small craft and flower shop in the small town where I lived. I didn’t have fresh flowers, only silk, which was a very big deal at that time. I spent my time doing the craft items and floral arrangements I made. I kept my bookkeeping up to date in a large ledger book, though. But, with marketing back then, you were limited primarily to local newspapers, radio advertising, and word of mouth. I tried newspaper advertising. My business was in a very small town that had no newspaper, so I tried the larger town about 45 miles away, and another about 30 miles away. The ads were display ads and were very expensive for someone with a small business like mine. I tried one or two and stopped. Because I knew nothing about marketing, I quit. I was convinced that they weren’t working and would not work. I never even tried radio advertising. It was much more expensive, and I cringed at the thought of spending more money on something that would not work. Most of my business came by word of mouth. The small storefront in that small town got noticed, and I had many curious people walk in. I was good at flower arranging and had done a couple of weddings for family and had pictures. I began to get quite a few weddings, and that was the majority of my business. Even though I knew I was good at floral arranging and knew how to do fresh flowers, I never ventured out to get the necessary permits and coolers for fresh flowers. It was a financially challenging time in our family, so I was trying to do everything on a budget. However, I believe that I just flat out lacked the confidence to spend that much money on the equipment. I think somewhere inside of me I just lacked the confidence that I would succeed and go the distance. And I didn’t. The oil boom busted, and our small town nearly dried up and blew away. And I gave up too. I was pouring all my money back into my expensive ‘hobby’ and not earning an income which our family needed. So I closed the doors right before Valentine’s day. People wanted to know where I was because they wanted to buy flowers from me. I didn’t understand the ebb and flow of business. I closed in January and would have flourished in February. I lacked confidence in what I was doing. I didn’t know enough and not knowing crippled me. #2 - Working as a Sole Proprietorship If you are a Sole Proprietorship, you are only one step above a hobby. You can deduct your supplies and some expenses, but the IRS gives you just a few years to show a profit or they deem you a hobby and you can no longer claim the deductions. In my opinion, being a sole proprietor is a sure sign of a lack of confidence. Give it a try for a few years and if it doesn’t work out, then quit. One foot in and one foot out. There is something to be said about the commitment of forming an LLC. Back when I had the flower shop, it was much more complicated. You had to have an attorney form it for you. Now you can easily do it yourself. The best, in my opinion, entity to form is an LLC. You can have the maximum tax benefits, especially if you request to file as an S corp. This lets your business work as a ‘pass through’ entity, funneling money to you. You are not taxed twice, once as a business and then as an owner. I am not a CPA, so I recommend you talk with your CPA about those benefits. But you can create an LLC by yourself and also file the 2553 form yourself. I did not have this luxury several decades ago. Honestly, I probably wouldn’t have done it anyway if I could have. That first business was honestly a glorified hobby. I knew nothing about running a business and it showed. Through the years, I had many more businesses, but never did an LLC until 2008 when I formed Dreams Do Come True, LLC for my real estate business as an agent. It was one of the smartest business things I’ve ever done. And yes, I had some nerves knowing there was a commitment to what I was doing. But, I have also learned that now an LLC is as easy to dissolve as it is to create. The fear of commitment doesn’t need to be there any longer. #3 - Not Persisting When Things Got Tough When you ...
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    15 mins

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