The Naked Brand

By: Mike Leon
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  • Summary

  • Branding is personal and to fix big issues in business, we need to have many uncomfortable conversations. We need to strip back brands to their fundamentals and start to rebuild from there. Welcome to the Naked Brand.
    2020 - 2022
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Economics Leadership Marketing Philosophy Social Sciences
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Episodes
  • The Automotive Brand

    The Automotive Brand
    May 17 2022
    Imagine yourself behind the wheel of a fast car, you feel like the world is yours.. but, that feeling starts to change as you grow up and the practical side of you starts to kick in.. The price of gas, the environment and safety. In this episode we speak with Jim Shorkey, Former CEO of the Jim Shorkey Auto Group in Pittsburgh, Pennsylvania, about the auto brand. What is the auto brand and how does it make people feel? What is that gives us such an impression and feeling when it comes to this little thing we ride around in?
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    30 mins
  • The Audacious Brand

    The Audacious Brand
    May 10 2022
    How audacious of you! Wow, you had the audacity to do that? The term 'audacious' often has a negative connotation to it - until you become an entrepreneur. Suddenly, the word 'audacious' becomes impressive. In business you sometimes have to go out on a limb and build from the ground up. In this episode we speak with Mohamad Fakih, Founder and President of Paramount Fine Foods.
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    31 mins
  • The Influencer Brand

    The Influencer Brand
    May 3 2022
    Influence and branding - it's no secret that influencers are a huge part of brand culture. But what happens when the influencer becomes the brand? What is enough to give you influence and real credibility? Is it being really good at what you do or is it likeability? In this episode we speak with Sarah Mariano, Creator of Performance Stretch Therapy. Sarah has used social media, Instagram & Pinterest in particular, to build her business and influence in the stretch therapy community.
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    35 mins

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