In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.

Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.

• Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.
• Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.
• Personal stories help humanize your brand and provide the right balance with business content to maintain interest.
• High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.
• Balancing vulnerability with professional messaging is essential to maintaining your brand’s integrity and trustworthiness.

• Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.
• Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.
• Tying personal experiences to your business message strengthens your brand’s trust and credibility, making it more likely to resonate with your audience.

• Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.
• Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.
• Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.

• “The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”
• “It’s more important than ever to be vulnerable in your storytelling, but make sure it’s relevant to your audience.”
• “If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”

• Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat
• The Story Builders website: www.mystorybuilders.com
• Chat with someone from The Story Builders team: http://mystorybuilders.com/story
• Visit Lindseya.com/apply to apply for personalized coaching and sales systems.

This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...

In this episode of The Millionaire Maker Show, I’m joined by Whitney Uland, a celebrity life coach and course creator. Whitney is known for helping clients tap into their celebrity energy and break through the fear of being seen. Together, we discuss the power of embracing authenticity, building presence, and how celebrity energy can elevate your business and personal connections—key elements when you're scaling an online coaching business.

Whitney Uland is the founder of the Self-Made Celebrity mentorship program. As a single mom and entrepreneur, she’s navigated her own personal struggles and now helps others embrace their unique energy. She’s gained recognition for her transformative insights into celebrity energy, which she shares widely on TikTok to help others grow their influence and create deeper connections in their business.

• Celebrity energy is about being fully present and authentic, not faking confidence—crucial when building an authentic online business.
• Anyone can learn to tap into celebrity energy—it’s a skill that benefits coaches aiming to attract their ideal clients.
• Authenticity builds deeper, stronger connections with your audience, especially through vulnerability—key for scaling.
• "Popping off" in business means hitting a tipping point where your audience connects deeply with your true self, leading to exponential business growth.
• Showing up consistently and authentically creates a magnetic presence, allowing you to scale your online coaching business naturally.

Celebrity energy is that magnetic presence that draws people in, not because of perfection, but because of realness and authenticity. Whitney explains how anyone, from public figures to coaches and entrepreneurs, can possess this energy by embracing who they truly are.

Confidence is secondary to being authentic—strip away the masks and show up as your true self. Your unique energy is your biggest asset in both your personal life and your online coaching business. The real magic happens when you stop filtering yourself and let your full, authentic self be seen, which is the essence of transformational coaching.

"Popping off" in your business happens when you deeply connect with your audience by being raw and real. People are attracted to authenticity, and when you show vulnerability, you create deeper bonds that help scale your business. Consistency in showing up authentically, even when it feels uncomfortable, is key to sustaining both growth and magnetism in a competitive online coaching market.

• "Confidence is bullshit. It’s just something we put on. Celebrity energy is about removing the layers and showing up as you are."
• "Being authentic doesn’t mean sharing everything—it’s about feeling safe being seen."
• "Audiences are getting smarter. They can tell when you’re putting on a fake persona."
• "When you pop off, it’s not just about the numbers—it’s about people loving you for who you really are."

• Practice being present in each moment—distractions pull you away from authenticity and your connection to your audience.
• Embrace your quirks and uniqueness—they are what make you magnetic, especially in the world of entrepreneurship.
• Don’t hide personal struggles. Letting people see your humanity fosters trust, which is essential for scaling an online coaching business.

• Join my live workshop on building a high-quality social media audience and generating more high-ticket sales:

I’m thrilled to introduce today’s guest, Tiffany Rosenbaum, a dynamic entrepreneur with an impressive portfolio in diverse industries. Tiffany oversees a construction company, a real estate business, and more, demonstrating her success in multiple sectors. In this episode, we’ll delve into Tiffany’s journey, uncover her unique approach to team building, and gain actionable advice on scaling your business and achieving transformational growth.

Tiffany is the founder of Rosenbaum Realty Group, where she specializes in asset management and real estate investment. She also runs a successful maintenance and construction company focusing on property maintenance and repairs. In addition, Tiffany manages a short-term and mid-term rental business and owns a gym in the fitness industry. Through her coaching firm, she provides expert guidance on building effective teams and fostering leadership. It was a pleasure to dive into her diverse business portfolio and gain valuable insights from her experiences.

• Overcoming Obstacles: Tiffany discusses her journey from a challenging start in 2009 to becoming a successful entrepreneur, highlighting the importance of resilience and learning from struggles in the context of business scaling.
• Team Building: Discover the science behind hiring the right people using tools like the DISC profile and the crucial need to align team members' values with your business goals.
• Mindset Matters: Learn how shifting from a micromanaging approach to empowering and delegating can drive growth in your online coaching business.

• Hiring Strategy:
• Utilize DISC profile tests to match candidates with role requirements.
• Understand candidates' belief systems and what motivates them.
• Ensure alignment with your core values and mission statement.
• Pitfalls to Avoid:
• Avoid hiring based solely on immediate needs without thorough vetting.
• Integrate new hires into the company culture to foster cohesion.
• Leadership Insight: Effective leaders focus on developing their team’s potential rather than just filling positions.

• “It’s all about the struggle to get us to where we need to be and who we need to be. Without that struggle, we can’t develop or become who we need to become.”
• “You have to bring the filling back in to deal with them, to make sure they’re developing and leveling up.”
• “No one cares until they know how much you care. And once you care about your team and they understand this company can give life to many, and it could be a roadmap to success for multiple people, then they can see the vision and then they want it as well.”

• Join my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com
• Join Tiffany’s list for networking events here: https://forms.gle/M963DYjJgHszksej6
• Tiffany’s website: https://www.tiffanymrosenbaum.com
• Connect with Tiffany on Instagram: https://www.instagram.com/tiffanymrosenbaum/
• Follow Tiffany on TikTok: https://www.tiktok.com/@tiffanymrosenbaum
• Connect with Tiffany on Facebook:

In this episode, I welcome back Tish Times, sales expert and trainer, to explore the critical role of sales skills in scaling your business. We discuss actionable strategies to transform your sales approach, including a rapid-fire Q&A segment to tackle some of the most common sales challenges. Stay tuned for a special announcement about an upcoming workshop that can help you accelerate your business growth using social media.

Tish Times is an experienced sales expert and trainer renowned for her genuine, client-focused sales strategies. She helps professionals develop sales techniques that resonate with their personal values, moving away from traditional, high-pressure tactics. With a diverse background in sales training programs and methodologies, Tish brings a wealth of insights to today’s discussion on how authentic sales methods can drive business success.

• Sales Preparation: It’s essential to set clear goals, understand your audience, and have a structured plan for every sales call.
• Authentic Selling: Discover how to align your sales approach with your authentic self, avoiding outdated, high-pressure tactics in favor of genuine connection.
• Warm Leads Strategy: Learn how to use live events and social media to authentically connect with potential clients and build relationships that lead to conversions.
• Sales Call Execution: Start every sales call by understanding why the potential client has joined the conversation, allowing you to tailor your approach to their specific needs.

• Pre-Call Routine: Tish emphasizes the importance of a structured morning routine that includes spiritual practices, reading, exercise, and a review of wealth-building goals.
• Personal Mindset: Prepare mentally to ensure you approach each call with confidence and clarity, which is vital for successful coaching and sales conversations.

• Avoiding Old-School Tactics: Move away from outdated methods like “dialing for dollars” and focus on building meaningful relationships that drive long-term growth for your coaching business.
• Building Connections: Utilize live events and direct engagement strategies to establish trust and credibility with potential clients, which is crucial for scaling your coaching practice.
• Understanding Client Needs: Every sales call should begin with understanding the client’s reason for engaging with you, allowing for a more personalized and effective conversation.

• “Sales is the engine that runs your business.” - Lindsey Anderson
• “There’s got to be a way to get people to a place where they can have great revenue and still feel like themselves.” - Tish Times
• “Every call has to have a purpose, otherwise, why are we even on it?” - Tish Times

• Register for the free LIVE Unlaunch Method Workshop and learn my simple social media system to make more sales: https://www.theunlaunchmethod.com
• Tish’s free profitable follow up formula: https://www.tishtimes.com/profitable-follow-up-formula
• Follow Tish on Facebook: https://www.facebook.com/CoachTishTimes
• Follow Tish on Instagram:

In this focused episode, we'll dive into strategies designed to help real estate professionals attract high-quality leads through social media. We'll tackle some of the challenges facing the current real estate market and explore effective ways to navigate them.

• Social media is a powerful tool for generating high-quality leads, not just in real estate, but in any online coaching or transformational service-based business.
• It’s essential to have a structured social media strategy rather than just showing up randomly. Consistency and clarity are key to success.
• Social media algorithms can be your ally in targeting potential leads, even those you might reach through other channels like cold calling.
• Niching down and becoming known for a specific specialty in your industry will help you stand out and attract the right clients.
• Overcoming the fear of creating video content is crucial for building a strong online presence and establishing authority in your niche.
• Consistency and repetition are key to mastering social media skills, and they play a huge role in scaling your business.
• Posting with a business owner mindset, not just like an influencer, will attract clients who are serious about working with you.
• The VEMS model (Vibe, Expertise, Market knowledge, Sales process) is a versatile framework that real estate professionals, online coaches, and anyone looking to scale their business can use to build a strong, impactful brand.

• Vibe: Showcase your personality and brand vibe to connect with potential clients on a personal level. This applies not just to real estate professionals but to all entrepreneurs looking to create a relatable and authentic online presence.
• Expertise: Highlight your knowledge and skills within your niche to establish yourself as the go-to expert. Whether you're in real estate, transformational coaching, or online coaching, showcasing your expertise is essential.
• Market Knowledge: Share valuable insights and updates about your industry to keep your audience informed and engaged. This builds trust and positions you as an authority in your field.
• Sales Process: Demonstrate your unique approach to sales by sharing success stories and client testimonials. This not only builds credibility but also shows potential clients what they can expect when working with you.

• Underestimating the potential of social media for lead generation. Social media isn't just a platform for engagement—it's a vital tool for scaling your business and transforming your client base.
• Avoiding video content due to fear of looking unprofessional. In today’s digital age, video content is essential for building trust and connecting with your audience.
• Posting like an influencer rather than focusing on business-driven content, which can lead to missed client opportunities. It's important to remember that as a business owner, your content should be aimed at driving results, not just engagement.

• "There is no better way to attract high-quality leads in the real estate industry—or in any industry—than through a strategic social media presence."
• "If you show up on social media with a strategy that works, it actually helps you get in front of the people you're already trying to reach."
• "You need 300 reps on social media to get good enough to tune in to what your message really is."
• "When you post on social media like a business owner, people will turn to you when they need a real estate professional, a coach, or any other expert."

In this episode of The Millionaire Maker Show, I dive deep into the significance of the September Sales Surge and how it can be a game-changer for experts, consultants and coaches looking to scale their businesses. As we prepare for this critical period for high-ticket sales, which occurs after Labor Day and before the holiday season, I share insights on why now is the perfect time to strategize and prepare.

I also introduce my latest book, The Unlaunch Method, and explain how it offers a step-by-step system to make more sales through social media. During the launch week, you can download The Unlaunch Method for free. Plus, I invite you to join a masterclass on leveraging the September Sales Surge to maximize your sales.

• September Sales Surge: A critical period for high-ticket sales, happening between Labor Day and the holiday season.
• Strategic Planning: The importance of having a solid plan in place before the September Sales Surge.
• The Unlaunch Method: A detailed system designed to help coaches increase sales using social media.
• The Big Three Essentials for Scaling: Focus on strategy, a repeatable system, and sales.
• Iterative Marketing: Continuously analyze and improve your strategies instead of starting from scratch every time.
• Lead Generation: Move beyond relying solely on referrals by using social media to attract high-quality leads.
• Social Media Strategy: Post like a business owner, not an influencer, by following the VEMS model—Vibe, Experience, Methodology, and Strategy.
• Invite-Only Events: A 54-minute masterclass that serves as a powerful group sales call, ideal for converting leads into clients.
• Consistency is Key: Daily, consistent efforts in business tasks lead to long-term success, much like a fitness routine.

• Vibe: Define your brand's personality by consistently sharing three personal elements.
• Experience: Use testimonials and customer success stories to build credibility.
• Methodology: Provide a clear, actionable plan for clients to achieve their goals.
• Strategy: Outline a step-by-step process to move leads from social media interaction to sales.

• "You have to make the most use out of those six weeks."
• "Strategies are a dime a dozen, but without a system, they’re just ideas."
• "What you do today will be where your business is two, three, four months from now."
• "You want to be posting on social media like a business owner and not an influencer."
• "Iterative marketing is the foundation of The Unlaunch Method—analyze and iterate to avoid burnout and keep improving."
• "The referral game is a frustrating game to play in business. You need a system, strategy, and sales focus."
• "It’s all about knowing what the right tasks are and doing them consistently."

• The Unlaunch Method book - Available for free download during launch week at TheUnlaunchMethodBook.com.
• September Sales Surge Workshop: A deep dive into creating an action plan for maximizing sales in September - Sign up at LindseyAnderson.live

As we approach the September Sales Surge, it's crucial to start planning and preparing now. I invite you to join the masterclass and learn how to maximize your high-ticket sales during this pivotal...

Welcome to this special episode of The Millionaire Maker Show. I'm thrilled to have a remarkable guest today, Matt Bellmann. Matt is the innovative mind behind Passion.io, an app designed to create and build online courses and apps for online businesses.

Today’s guest, Matt Bellmann, is the creator of Passion.io. He is an experienced traveler, having visited over a hundred countries, and is known for his charity work, including a notable trip to Mongolia to raise funds for building shelters for kids. As an entrepreneur and software creator, Matt focuses on scalable solutions for online education, making a significant impact in the industry.

• Global Impact and Experience: Matt's extensive travels and charity work underscore the importance of making a difference and show how diverse experiences can shape entrepreneurial insights.
• Origin Story: Frustrated with existing online course platforms, Matt created Passion.io to address market gaps and scalability issues, leading to its success.
• Churn Management: Managing churn has been a significant obstacle in scaling. Matt emphasizes that reducing churn and improving revenue retention are crucial for sustainable growth.
• Surprising Insights: Education and mindset play a critical role in business success, often more so than additional features. Real-world interactions provide deeper understanding than surveys alone.

• Journey to Passion.io: Matt transitioned from using platforms like Udemy to creating Passion.io due to a need for a more effective course delivery platform. The success of Passion.io is not just about creating software but also heavily investing in its development and understanding user needs.
• Challenges and Solutions: Managing churn and retention are critical, with strategies focusing on reducing churn and increasing revenue from existing users. Deep user research and understanding their true needs beyond surface-level feedback are essential.

• “It doesn’t make any sense to build a course on the web when everyone is on their phones.”
• “Being an entrepreneur is like looking down the abyss and eating glass all the time.”
• “The biggest surprise is how important education is. Sometimes features aren’t the solution; it’s about shifting mindsets.”

• Passion.io: Matt’s platform for creating and scaling online courses and apps.
• Follow Matt on Instagram: https://www.instagram.com/passion_io
• Subscribe to Matt’s YouTube channel: https://www.youtube.com/c/passionio
• milliondollarcreators.club has FREE access to real business insights from creators

Matt Bellmann’s journey underscores the importance of addressing real user needs and overcoming challenges in business scaling. His experience highlights that understanding user behavior and focusing on mindset and education can drive significant improvements. Thanks for tuning in to this episode of The Millionaire Maker Show. Stay tuned for more insights and strategies to elevate your online business.

Today I’m excited to welcome Rachel Marie Martin, known for her impactful quotes and inspiring social media presence. We’ll discuss Rachel’s famous quote that hit 20 million views and dive into her journey through personal challenges and how they inspired her writing.

Rachel Marie Martin is the writer behind the site FindingJoy.net and author of Get Your Spark Back (releasing 8/27/24), Mom Enough and The Brave Art of Motherhood. She is a founding partner in Audience Industries – a company designed to train and equip entrepreneurs in their ventures. Her articles have been translated into over 25 languages and her site reaches millions of visitors per month.

Her content has been featured in The Today Show, NPR, The Huffington Post, Star Tribune, Tiny Buddha, iVillage, Stuff New Zealand, John Tesh, PopSugar, Motherly, Parents, What to Expect, Independent Journal Review, Dr. Greene, Power of Positivity, Her View From Home, and many more. She speaks worldwide encouraging others to live each day with purpose and drive.

• Rachel’s famous quote: "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• The power of authentic and relatable content in connecting with your audience.
• The importance of consistency and community engagement in growing your social media presence.
• Tailoring your content to fit the specific platform and audience.

• Rachel’s quote came from a difficult personal experience with her oldest son.
• We talk about the emotional process of dealing with life's unexpected challenges.
• How writing and sharing personal stories can help you find strength and resilience.

• Rachel’s approach to organic growth on Facebook through genuine audience interaction.
• The importance of rejecting automated content sharing to maintain authenticity.
• Building a brand that stands out by staying true to its core values and mission.

• How Rachel succeeded in monetizing her Facebook page without using paid ads.
• The importance of investing time and effort into building and nurturing a community.
• Tips on responding to followers and fostering engagement.

• Know and understand your audience: where they are and what they need.
• Embrace trial and error to find what works for your specific audience.
• Develop a consistent posting schedule tailored to your audience’s habits and preferences.
• Treat your social media presence like a business with regular, reliable engagement.

• "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• "Facebook needs an audience. They need people to come there. They're not going to make it impossible for the creators."
• "It's really about being consistent. You can't manage that page and be like, 'I'm just going to do this and then take three months off' and then come back and wonder why it's not growing."

• Rachel’s website: https://findingjoy.net
• Connect with Rachel on Facebook: https://facebook.com/findingjoyblog
• Connect with Rachel on IG: @finding_joy
• Join my upcoming free LIVE masterclass to scale your business: https://www.lindseyanderson.live

We recapped Rachel’s...