What makes many of Australia’s most iconic brands stand out is their exceptional branding.

The creative process of branding demands relentless effort, strategic vision, and brilliant minds.

Hans Hulsbosch is a name synonymous with branding in this country. A renowned designer and branding expert, Hans has been at the helm of projects for some of Australia’s biggest names—Qantas, Woolworths, and Virgin Australia—turning their brand strategies into benchmarks for the industry. As the founder of Hulsbosch Design, he’s been instrumental in shaping the way Australians experience these household names.His son, Jaid Hulsbosch, with over 20 years of global experience, joined the family agency after working in businesses around Europe. Now as Director, Jaid oversees strategy, business development, and culture, driving Hulsbosch’s continued success and creative edge.

Together, this father-son duo has propelled Hulsbosch into Australia’s gold standard of branding. Their portfolio includes standout work for organisations like Tennis Australia, Liquorland, Football Australia, Rebel, SBS World, Channel 7, Taronga Zoo, and QMS—just to name a few. Tune in as Hans shares how he crafted the messages of these iconic brands, dives into the creative process behind them, explores the unique father-son dynamic at Hulsbosch Designs, reveals what the best brands get right, and much more.

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Mia McLeod is a seasoned digital leader, known for her strategic insight, creativity, and global marketing expertise. With 20 years in the industry, she has excelled in audience engagement, social media, content creation, and digital advertising, holding pivotal roles at top companies like Walt Disney, Sony Music, and Universal Music. Now, she leads Digital Collective Co, where she leads a team in crafting high-impact marketing campaigns that connect with clients and consumers.

In this episode Mia dives into the early days of digital marketing, the crucial role of content and how Mia’s career trajectory shaped her expertise. Discover the significance of networking, personal branding, and building a digital agency that drives business growth.

Check out Digital Collective Co's website here:https://www.digital-collective.co/

Check out Mia's course here: https://beyondthegrid.teachable.com/p/make-money-with-social-course

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Charlie Puchala is not your typical entrepreneur. Her journey, spanning from interior design and construction to property development, reflects a relentless commitment to sustainability, craftsmanship, and redefining industry standards. After immigrating from Poland, Charlie turned early challenges into opportunities, establishing herself as a powerhouse with ventures like Puch Constructions, Charlies Interiors, and Za Collective. Her debut book, Sex, Control, Money, set to release later this year, offers insights on success, personal growth, and the mindset shifts that fuelled her diverse career. Enjoy!

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