Have you ever heard of Operations Research? Neither had I, until meeting the wonderful Professor, Nicole Adler, dean of Hebrew University Business School here in Jerusalem. Operations Research and optimization are at the heart of diverse innovation, from medical instrumentation to navigation technologies. As Nicole beautifully clarified it herself: it’s the math of the science of better. And throughout her exciting career, she researches, teaches and applies it especially in the global transportation industry.

In our conversation, which made me want to become one of Nicole’s students (despite being the very poster girl for “finished school terrified of math” as Nicole points out is the unnecessary but all too common case for so many), Nicole demonstrates how Operations Research can help individual businesses, the market at large, the private and public sectors benefit society, companies, employees and consumers.  From optimizing the price of externalities in aviation to consulting to 52 Norwegian airports to writing a thesis on British Airways – there’s a wealth of knowledge to be learned from this accomplished researcher who is herself terrified of getting on planes…

Join us for episode 24 of Let’s Clarify It, in which Nicole shares:

How you can consult effectively to managers even when it’s not fun for them to be benchmarked

Why she’s just obsessed with infrastructure;

And what she foresees will unfold in light of the automated vehicle revolution?

Curious? Let’s Clarify It!