• The Marketing Informer EP 1: Making Your Next Virtual Event More Effective

  • May 2 2023
  • Length: 58 mins
  • Podcast

The Marketing Informer EP 1: Making Your Next Virtual Event More Effective

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  • Summary

  • Technology vendors have relied on virtual events for years now to drive engagement and power their demand generation efforts. With more companies going back to in-office work and more events doubling down on their in-person options, the question becomes: Can virtual events still be effective?

     

    The answer, of course, is a resounding yes. Join Matthew Delman, director of marketing at Techstrong Group, as he leads a panel discussion featuring tips and tricks to ensure virtual events remain an integral part of your demand generation efforts.

     

    This session will cover:

    • Necessary virtual event changes that will drive engagement
    • How to improve the conversion rate for virtual event attendees
    • Whether to self-host your next virtual event or host with a partner
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