In this captivating episode, join in a thought-provoking conversation with Måns Hosk, the co-founder of Kurppa Hosk, one of the world's leading brand design agencies hailing from Sweden. This episode delves into the deep insights shared by Mäns, discussing the importance of rebranding humanity itself in our current challenging times.
Explore the rich history of design in Sweden and the cultural factors that have shaped its prominence in the creative industry. Discover how Kurppa Hosk has become a global brand design powerhouse and the secrets behind their success. Gain valuable insights into their unique approach of combining business and artistry, merging data-driven strategies with creative brilliance to create meaningful and impactful brands.
Venture into the intriguing territory of data analytics and AI, as Måns and Misha contemplate their potential influence on the future of brand design. Uncover the delicate balance between human creativity and technological tools, and the critical role played by taste-makers in defining what great design truly looks like.
Additionally, explore the challenges of measuring brand success, the importance of internal cultural change, and the transformative power of purpose-driven branding. Måns shares personal anecdotes, including his experiences as a co-founder, the significance of maintaining a work-life balance, and finding inspiration through nature and long-distance running.
Whether you're a budding designer, a branding enthusiast, or simply curious about the intersection of creativity and business, this episode offers profound insights and inspiring advice for those aiming to make their mark in the branding industry.
Tune in to this enlightening episode and embark on a journey that transcends conventional brand design, urging us to rethink our collective humanity and the path we tread.