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In this episode, Vanessa sits down with partnership specialist Sarina Lowe to delve into the intricacies of partnerships, sponsorships, and collaborations.

Key Takeaways:

• Differentiate between cash partnerships and contra (product/service exchange) partnerships.
• How makeup artists, can benefit immensely from strategic partnerships.
• Building genuine relationships with potential partners is crucial.
• Focus outreach efforts on quality engagement rather than just follower counts.
• Clearly outline expectations when receiving products from brands to avoid misunderstandings.
• Transparency and clear communication are key to successful partnerships.
• High-quality, creative content can significantly enhance the value of partnerships.
• Understand your own business objectives and goals before entering partnerships.
• Research potential partners thoroughly to make informed decisions.
  
  

Discussion Highlights:

• Practical strategies for small businesses to leverage partnerships.
• Importance of building genuine relationships and clear communication in partnerships.
• How creative content creation can boost partnership value.
• Tips on aligning business objectives with partnership efforts.

Actionable Tips:

• Start with clear goals for what you want to achieve from partnerships.
• Be transparent and communicate your expectations clearly.
• Focus on creating high-quality content that reflects your brand and engages your audience.
• Build genuine relationships with potential partners, prioritizing engagement over follower count.
• Always research potential partners to ensure value alignment.
  
  

Connect with Sarina.
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Ever wonder how a self-taught high school enthusiast transforms into a sought-after hair and makeup artist in the film and TV industry? In our latest episode of the Makeup Insider, we sit down with the inspiring Ashleigh Stone, whose incredible journey takes her from experimenting with beauty looks in her teenage years to mastering special effects at the Australian Academy of Cinemagraphic Makeup. Ash shares her path of perseverance and passion, dishing out invaluable insights on using educational resources and networking to carve out a niche in this highly competitive field.

Ash doesn't just talk about the glittery side of the business. She opens up about the challenges of breaking into entry-level positions, emphasising the need for versatility and adaptability. From honing her craft at Mecca during bustling holiday seasons to landing a pivotal role on the set of "Neighbours," Ash discusses the real-world experiences that shaped her skill set. Her story is a testament to continuous learning and the magic that can happen when you get the chance to work alongside seasoned professionals.

For those aspiring to make their mark in the makeup industry, this episode is a treasure trove of practical advice. Ashleigh shares her secrets to securing freelance work—think cold emailing and leveraging social media—and offers tips on navigating the logistics of away jobs with a must-have standby kit. She also shares her aspirations of working on war or horror films, providing a glimpse into her creative ambitions. Whether you’re a budding artist or a seasoned pro, Ashley’s journey is sure to inspire and motivate.

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What does it take to pivot from a stable career to chase a passion at 37? Meet Nichole Lee, the face behind "Nichole Lee Makeup" on Instagram, who left her successful role as a fashion buyer to dive into the unpredictable realm of freelance makeup artistry. Nichole opens up about the emotional and financial hurdles she faced, highlighting the crucial role of savings and a supportive partner. Her tale is not just about makeup; it's about the courage to start over and the wisdom gained from life experience.

Nichole and I discuss the benefits of starting anew later in life, such as having a sharper focus and a stronger sense of urgency. We also tackle the challenges of transitioning from a regular paycheck to a self-employed income model and the importance of prioritising health over work.

Dive into the artistry behind Nichole's success where personal growth and professional development go hand in hand. Learn how she turned initial mistakes into valuable lessons and how her fashion background influences her makeup artistry. Nichole shares tips on building a professional network, leveraging social media, and maintaining authenticity. Whether you’re interested in makeup or contemplating a career change, Nichole's journey offers a wealth of insights, from mastering client interactions to the nuances of selecting the perfect lip color for diverse clients. Don't miss out on this inspiring episode filled with practical advice and heartfelt stories.

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