• The Mahogany Insights Framework

  • Jun 20 2022
  • Length: 32 mins
  • Podcast

The Mahogany Insights Framework

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  • Summary

  • Now it’s time to talk about my Authenticity Framework that I use to help brands create that really authentic connection with black consumers. 

    Brands that stand out at the apex of connection with black consumers have these things in common:

    • They’ve found a way to find common ground
    • They do, then they say
    • They have found a way to elevate black voices

    To get there, look at your brand consumer strategy through these 3 lenses:

    • Lens of Intention - finding your inner compass
    • Lens of Immersion - developing empathic connections
    • Lens of Inspiration - ideation and content creation

    Trying to find the quick hacks and getting those quick wins leads to distrust from black consumers. There’s no shortcut to strategic relationship building.

    Connect with Dawn and her team at Mahogany Insights: https://www.panderless.com/

    Music credit: Mavericks by Harrison Amer

    A Podcast Launch Bestie production
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