Rob Saltrese is the founder of Scale-Up Advisors and CxO LAB, helping SaaS startups scale by providing leadership expertise through fractional consulting. In this episode, we explore how fractional executives can bring high-level expertise into organizations without the long-term commitment of full-time hires. We also discuss the role of AI in business transformation, leadership challenges, and how to vet top talent.

EPISODE LINKS:

• Rob Saltrese LinkedIn: https://www.linkedin.com/in/rob-saltrese-17263a2/
• CxO LAB Website: https://www.cxolab.io/

TIMESTAMPS:

00:00:00 Intro and background

00:01:04 Fractional Consulting[00:06:58] Impact of COVID and Remote Work

00:11:38 AI in Business Transformation

00:15:00 Future of Startups and Investment Trends

00:24:47 Mindset Shift in Modern Work Culture

00:27:50 The Value of Diverse Experience in Leadership

00:28:43 Hiring Fractional Executives: Tips and Advice

00:30:47 Evaluating the Impact of Fractional Executives

00:32:59 The Benefits of Fast Decision-Making in Hiring

00:38:40 When Fractional Executives Might Not Be the Best Fit

00:41:20 Aligning Incentives and Overcoming Investor Bias

00:43:19 Closing

CONNECT:

• Website: https://hoo.be/elijahmurray
• YouTube: https://www.youtube.com/@elijahmurray
• Twitter: https://twitter.com/elijahmurray
• Instagram: https://www.instagram.com/elijahmurray
• LinkedIn: https://www.linkedin.com/in/elijahmurray/
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/
• Spotify: https://podcasters.spotify.com/pod/show/elijahmurray
• RSS: https://anchor.fm/s/3e31c0c/podcast/rss

Roger Eintoss is a Buenos Aires-based software engineer and co-founder of Braintly, which helps companies hire vetted nearshore software engineers from Latin America. In this conversation, we explore building bootstrapped businesses, overcoming the fear of idea theft, and the importance of execution. We also discuss the impact of AI on software development and how businesses can adapt to global digital transformation.

EPISODE LINKS:

• Twitter: [Roger Eintoss]: https://x.com/reinstoss
• LinkedIn: [Roger Eintoss]: https://www.linkedin.com/in/rogereinstoss/
• Website: [Braintly]: https://www.braintly.com/

TIMESTAMPS: 00:00:12 Intro and background 00:01:04 Service vs Product Companies 00:01:19 Billion dollar idea 00:03:29 Challenges and Realities of Running an Agency 00:06:15 Building a Bootstrap Business 00:09:48 Importance of Networking and Partnerships 00:13:10 Expanding your Skillset 00:16:24 Marketing and Business Development Strategies 00:19:12 Relationships 00:20:49 Playbooks of Failure 00:24:21 Ideas and Execution 00:28:14 Zero Sum Game 00:35:05 AI on Software Development 00:41:49 Final Advice and Reflections 00:44:17 Closing

CONNECT:

• Website: https://hoo.be/elijahmurray
• YouTube: https://www.youtube.com/@elijahmurray
• Twitter: https://twitter.com/elijahmurray
• Instagram: https://www.instagram.com/elijahmurray
• LinkedIn: https://www.linkedin.com/in/elijahmurray/
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/
• Spotify: https://podcasters.spotify.com/pod/show/elijahmurray
• RSS: https://anchor.fm/s/3e31c0c/podcast/rss

Chuck Aikens is the founder of Tymoo and a seasoned expert in content marketing and leveraging AI. In this conversation, we explored how AI is transforming content creation, breaking down the process into manageable steps with multiple AI agents, and starting with essential core documents like personas and brand promises. We also touched on the future of SEO and the importance of authentic human expressions in content. Key topics include AI-driven content strategy, the Tidal Wave Content platform, and the evolution of search and SEO.

EPISODE LINKS:

• Chuck Aikens LinkedIn: https://www.linkedin.com/in/chuckaikens/
• Chuck Aikens Website: https://chuckaikens.com/
• Tidal Wave Content: https://www.tidalwavecontent.com/
• Deciphering Digital Podcast: https://www.youtube.com/@decipheringdigital
• Special Offer: 90-minute custom training session with Chuck Aikens for $100 (usually $250) - https://calendly.com/c-i-a/ai-team-training

TIMESTAMPS:

00:00:00 Intro and background 00:01:18 AI Adoption and Perception 00:03:32 AI in Marketing: Use Cases and Challenges 00:06:32 Effective AI Integration Strategies 00:11:45 Building a Content Strategy with AI 00:12:15 Google's Content Philosophy and E.E.A.T 00:16:28 Foundational Documents for AI-Driven Content 00:21:54 Developing Content Strategy Waves 00:23:53 True Human Connection 00:26:59 Building Custom Chat GPTs: The New Frontier 00:27:49 Challenges in Agent Communication and Integration 00:29:30 The Role of AI in Marketing and Co-Creation 00:30:31 The Evolution of Knowledge Work Processes 00:33:02 AI in Sales and Compliance 00:35:33 Optimizing Prompts and Managing AI Tools 00:39:53 Low Code/No Code Tools for AI Integration 00:45:39 The Future of SEO and Content Creation 00:51:33 Closing

CONNECT:

• Website: https://hoo.be/elijahmurray
• YouTube: https://www.youtube.com/@elijahmurray
• Twitter: https://twitter.com/elijahmurray
• Instagram: https://www.instagram.com/elijahmurray
• LinkedIn: https://www.linkedin.com/in/elijahmurray/
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/
• Spotify: https://podcasters.spotify.com/pod/show/elijahmurray
• RSS: https://anchor.fm/s/3e31c0c/podcast/rss