Dean and Joe break down the true power of referrals and relationship-driven business growth. They discuss the "Before, During, and After" units of business, with a deep dive into measuring success in the "After" unit through Return on Relationship.

Here’s a glance at what you’ll discover in this episode:

• Why people refer—and how to make it happen more often (Hint: It’s not about asking… it’s about making them want to share).
• The ‘Return on Relationship’ metric that reveals your hidden referral potential—and how to boost it by 20% annually.
• The psychology of high-status giving—and how to create opportunities that make referrers feel like insiders.
• The Sushi Roku Effect: What a group dinner and a secret VIP call can teach you about generating effortless introductions.
• How to turn your best Clients into your most valuable marketing asset—without scripts, gimmicks, or pushy requests.
• The ‘Happy Client Experience’ formula that makes people feel compelled to tell others about you.
• The hidden danger of making referrals feel transactional—and what to do instead to create genuine word-of-mouth momentum.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish sits down with Dr. Mark Young, an advertising and consumer packaged goods (CPG) expert, Entrepreneur, and Author of HYPNO-TI$ING. They dive deep into pricing strategy, the psychology of advertising, and how to build a brand that fosters deep consumer loyalty.

Here’s a glance at what you’ll discover in this episode:

• The 3-word phrase that instantly lowers sales resistance and makes people say YES more often.
• How to speak directly to the subconscious mind—where real buying decisions are made.
• Why traditional branding is a waste of money—and what actually creates deep Customer loyalty.
• The biggest advertising mistake most businesses make—and how to avoid it.
• How Harley-Davidson, Tesla, and Apple turn Customers into die-hard fans (Hint: It’s NOT about the product).
• The secret to crafting a message that triggers human behavior—so your brand sticks in people’s minds effortlessly.
• How to price your products higher AND get more buyers—by creating an identity, not just a sale.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish welcomes marketing expert Alex Mandossian to discuss how businesses can leverage referrals to eliminate advertising costs and grow exponentially. They explore the importance of identifying referents—those who actively bring in new Customers—and the psychology behind why many business owners hesitate to ask for referrals.

Here’s a glance at what you’ll discover in this episode:

• The simple 3-word question that generates more referrals than almost any other technique.
• Why timing is everything—and how to ask for referrals at the exact moment people are most eager to say yes.
• The difference between a “referral” and a “referent”—and why focusing on the right 4% can transform your business.
• The fastest way to grow without spending a dime on marketing or advertising.
• How to identify, engage, and activate your best referral sources—so you never have to “chase” leads again.
• Why transactional businesses fail at referrals—and what relational businesses do differently to create long-term growth.
• How one Genius Network Member referred someone before even attending his first event—and what that means for YOUR business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.