People may think that Extroverts have it better than Introverts, that they’re more equipped for success because of their outgoing nature. However, Introverts have unique qualities that, if taken advantage of and strengthened, can give them a significant advantage over Extroverts, especially when it comes to networking and business.

One of the primary defining differences between Introverts and Extroverts is that Introverts expend energy in social situations while Extroverts gain energy from them. As a result of that, many Introverts tend to avoid the spotlight and large group conversations. That may seem counter intuitive when it comes to networking, but it can actually turn into a strong, advocate-building networking strategy!

When it comes to networking, most people believe that it’s all about the numbers, that you need to meet as many people as possible. However, truly strong and lasting networks are built from deep personal connections. This is because people, though will often forget specific details or what you said, will remember how you made them feel. The best way to do that is to engage in deep 1-on-1 conversations.

In this week’s LIVEcast, I discuss some strategies for how to do this, but really there are a myriad of strengths that Introverts have and many methods for how to capitalize on them. Let me know if you’d like me to share more!