• When Will We Be Rid Of Rehashy Remakes?
    Nov 19 2024

    Three new entries as well as the biggest climber on this week's chart are remakes. Why are they so popular when they rarely improve on the original versions? On this week's episode, we discuss why labels love recreating older hits, whether they're mostly a Hindi film and pop music phenomenon, and how interpolations are a better option than remixes. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on November 15, 2024.

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    35 mins
  • Why Are Indian Acts So Obsessed with the Grammys?
    Nov 12 2024

    The nominations for the 2025 Grammy Awards were announced last week, evoking celebration for some Indian artists and disappointment for others, including those on the charts. This year, it seemed like there were a record number of submissions by Indian acts, several of whom shared 'For Your Consideration' posts on social media and a few of whom even put out ads in US music trade publications. On this week's episode, we discuss why the Grammys, which are given out by an American institution, hold so much weight with musicians in India. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on November 8, 2024.

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    37 mins
  • [Revisit] Why EDM acts live draw exceeds their streaming numbers?
    Nov 5 2024

    In May 2023, "Haath Varti" by KSHMR and MC Stan, the first single from the former's concept album Karam entered Spotify's Weekly Top Songs Chart for India. That week, it was the only EDM track on the survey. This led us to a discussion on why EDM tends to draw more live audiences than it does on streaming. Now that we're into the last two months of the year, when there is a cluster of electronic music festivals, we felt it was a great time to revisit this conversation.

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    27 mins
  • [Revisit] How are album marketing stratgies changing in the age of the single?
    Oct 22 2024

    Historically, the last quarter of the year tends to be the busiest for new album releases. Earlier, they were timed to capitalise on the festive season. These days, they're more likely to be the result of the culmination of a year full of singles being bundled into an album, or an artist tying a fresh full-length to an upcoming concert tour or festival appearances. Keeping this in mind, we thought it would be a great time to revisit our episode on single vs. album marketing strategies. This episode was originally recorded in March 2024. Enjoy the revisit! We will be back with a new episode soon!

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    29 mins
  • How did Prateek Kuhad crack the Indian charts with an English-language song?
    Oct 8 2024

    Prateek Kuhad's "Co2" entering the chart marks the rare instance of an English-language track by an Indian artist generating enough streams to reach the top 200. On this week's episode, we discuss why such occurrences are so few and far between, how he managed to do it, and why tunes such as this hit represent a niche within a niche. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on October 4, 2024.

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    24 mins
  • Coldplay, Diljit and the Frenzy for Gig Tickets - Who's No.1 on the Live Charts?
    Sep 24 2024

    With Diljit Dosanjh's 2020 track "Born To Shine" reaching a new peak in the aftermath of his tour announcement, we turn our focus to the country's thriving live music scene to discuss the unprecedented scramble for tickets for shows by acts such as Coldplay and him. We also list out the international concerts with the highest attendance figures so far, and predict who we think might be visiting next. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on September 20, 2024.

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    42 mins
  • How Did Stree 2 Achieve A 100% Strike Rate? ft. Neha Malhotra
    Sep 10 2024

    The soundtrack to this year's highest-grossing Hindi film so far, horror comedy Stree 2 has accomplished what no other OST has in recent times: each of its four tracks has reached the top ten. In this episode, we speak to Neha Malhotra, assistant general manager - music marketing and audio monetisation at Saregama, about the strategies the label implemented to promote the movie's tunes and consequently, reach this rare milestone. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on September 6, 2024.

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    31 mins
  • How Did "Big Dawgs" Become India's Big Crossover Hit? ft. Rohan Venkatesh
    Aug 27 2024

    With "Big Dawgs" by rapper Hanumankind and producer Kalmi entering the charts in over a dozen countries, it's become one of the first Indian releases to cross over internationally. This week, we interview Rohan Venkatesh, the founder of management company Imaginary Frnds whose roster includes both HMK and Kalmi, to talk about the release strategy for the hip-hop smash and how multiple touch points across social media served as trigger points for the track to take off first in the US and then across the world. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on August 23, 2024

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    26 mins