The Courage Gap - Overcoming fear and self-doubt to take bold action in your business and life.

Show Notes Page: https://www.thehowofbusiness.com/564-margie-warrell-courage-gap/

Dr. Margie Warrell joins Henry Lopez to explore how fear often holds small business owners back—not because of what they can't do, but because of what they aren't doing.

Margie's latest book, The Courage Gap, unpacks how entrepreneurs and professionals can close the gap between their potential and their current actions by rewiring how they think, behave, and react to fear.

She shares a 5-step framework for braver action, addresses how to navigate imposter syndrome, and emphasizes the importance of learning from failure rather than being defined by it.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How I use AI (Artificial Intelligence) in my small business.

Show Notes Page: https://www.thehowofbusiness.com/563-how-i-use-ai/

AI is no longer optional – it's a game-changer for small business owners. In this episode, Henry Lopez shares how he uses AI tools like ChatGPT to increase productivity, streamline content creation, automate workflows, and improve client services.

If you're still on the sidelines, this episode shares examples of how you can start using AI in your business today.

In this episode of The How of Business podcast, Henry Lopez provides a behind-the-scenes look at how he’s actively using AI tools and large language models to enhance productivity in his small business operations, podcast production, coaching sessions, and planning.

Episode Breakdown:

• Podcast Content Workflow – Using ChatGPT for episode planning, summarizing, and LinkedIn post creation.
• Zoom AI Companion – Summarizing coaching sessions and highlighting action items.
• Rev.com AI Transcription – Turning audio into text for content reuse and SEO.
• Prompt Engineering – How better prompts get better ChatGPT results.
• Document Review – Using ChatGPT to interpret and summarize agreements.
• Business Planning – Creating business plans with ChatGPT acting as a thinking partner.
• Automation with Zapier – Connecting platforms like Patreon and Mailchimp.
• AI in Marketing Tools – Features in Mailchimp, Canva, and CRM platforms.
• Advice for Beginners – Start small and experiment with the tools you already use.

Top 3 Takeaways:

1. AI isn't just for big companies—small business owners can start using it today.
2. ChatGPT and other tools save hours by providing content, summaries, and insights.
3. Effective prompting is key to unlocking the true power of AI tools.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

What are the essential Skills for Success in small business and life?

Show Notes Page: https://www.thehowofbusiness.com/562-skills-for-success/

In this episode, Henry Lopez and guest co-host David Begin break down the critical skills and traits that lead to long-term success. From self-discipline to curiosity, they explore practical insights to help entrepreneurs and professionals thrive.

Henry and David discuss the key skills and personal traits that they’ve observed in successful business owners and leaders. Drawing from personal experiences and coaching insights, they share lessons on resilience, adaptability, and leadership.

Episode Summary:

Defining Success – How personal and professional goals shape our definition of success.

Self-Discipline & Sacrifice – Why delayed gratification and persistence are critical.

Being Teachable & Coachable – The role of seeking mentorship, coaching, and lifelong learning.

Curiosity & Asking Great Questions – How curiosity fuels innovation and decision-making.

Making & Owning Decisions – The importance of embracing accountability.

Persistence & Resilience – Overcoming setbacks and learning from failure.

Self-Awareness & Leadership – Understanding strengths, weaknesses, and personal growth.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Cyber Security for small businesses, with IT services and cybersecurity experts Gary Pica.

Show Notes Page: https://www.thehowofbusiness.com/561-gary-pica-cyber-security/

Cybersecurity threats are a growing risk for small businesses. In this episode, Henry Lopez speaks with Gary Pica, a pioneer in IT services and cybersecurity, about practical strategies to protect small businesses from cyber threats.

Learn how to reduce risks, implement strong security measures, and plan for potential cyberattacks.

Gary Pica is a pioneer in IT services, having built one of the first managed service providers (MSP) in 1996. After scaling his business into a multi-million-dollar company, he sold it and dedicated his career to helping IT service providers grow and improve cybersecurity solutions.

Gary is now General Manager of TruMethods at Kaseya, where he has helped over 2,000 IT companies build profitable, scalable businesses.

Episode Breakdown:

• The increasing risk of cyber threats for small businesses
• Why small businesses are prime targets for hackers
• Common cybersecurity mistakes business owners make
• The importance of outsourcing IT security to managed service providers
• Essential security measures every small business should implement
• How cybercriminals exploit small business vulnerabilities
• Building a cybersecurity incident response plan
• The role of cybersecurity awareness training for employees

Top 3 Takeaways:

1. Cyberattacks are inevitable—small businesses must plan as if they will be targeted.
2. Basic security measures like multi-factor authentication (MFA) and backups can prevent major breaches.
3. Outsourcing IT security to a Managed Service Provider (MSP) ensures expert-level protection.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

If you are considering a franchise business, then look for the 4 Franchise Benefits.

Show Notes Page: https://www.thehowofbusiness.com/560-4-franchise-benefits/

Henry Lopez breaks down four key benefits a franchise should offer to ensure success. From proven systems to strong branding, this episode explores what to look for when evaluating a franchise opportunity.

In this episode of The How of Business, Henry Lopez shares insights from his years of franchise ownership and consulting to highlight four essential benefits of franchising. Whether you're exploring a new franchise or evaluating an opportunity, this episode will help you make an informed decision.

Download the “4 Franchise Benefits” guide from the show notes page for this episode.

A franchise should offer you these four benefits:

• Proven Systems – A structured, repeatable business model to follow.
• Brand Strength – Leveraging brand awareness and reputation for growth.
• Leverage & Buying Power – Access to better deals and resources than independent owners.
• Franchisee Network – A community of supportive and experienced business owners.

“A great franchise should offer you a roadmap to success.” — Henry Lopez

Top Takeaways:

1. A good franchise provides comprehensive systems and training to set you up for success.
2. Brand recognition can be a major advantage but evaluate its strength in your market.
3. The potential leverage of economies of scale is a critical franchise benefit to evaluate.
4. The network of franchisees is an invaluable resource for learning and growth.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Five major challenges that prevent small businesses from scaling. Henry shares practical solutions that small business owners can implement to break through growth barriers and create a scalable, profitable small business.

Show Notes Page: https://www.thehowofbusiness.com/559-5-reasons-business-wont-grow/

From financial constraints to owner dependency, this episode offers actionable strategies to help you achieve sustainable growth.

In this episode of The How of Business, Henry Lopez explores five major challenges that prevent small businesses from scaling. He shares practical solutions that business owners can implement to break through growth barriers and create a scalable, profitable business.

Episode Breakdown: 5 Reasons Your Small Business Won't Grow.

• Lack of a Clear Strategy – The importance of a structured business plan.
• Financial Constraints – Managing cash flow, pricing, and operational costs effectively.
• Lack of Systems – Why automating and streamlining processes is key.
• Owner Dependency – How to delegate and build a self-sustaining business.
• Marketing & Sales Challenges – Strategies to create consistent lead generation.

Top 3 Takeaways:

1. A clear strategy & defined goals are essential for long-term business success.
2. Cash flow management & proper pricing ensure sustainable profitability.
3. Effective delegation & process automation help businesses grow beyond the owner’s capacity.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Outsourcing your back-office operations with Dida Clifton, founder and CEO of The Office Squad. She shares how outsourcing key operational tasks can free up time for small business owners to focus on growth.

Show Notes Page: https://www.thehowofbusiness.com/558-dida-clifton-outsourcing-back-office/

In this episode of The How of Business, Henry Lopez welcomes Dida Clifton, the founder and CEO of The Office Squad. They discuss how small businesses can improve efficiency by outsourcing back-office operations, Dida’s military-inspired approach to structure and processes, and the impact of delegating bookkeeping and administrative tasks.

Dida Clifton is a business owner, entrepreneur, and efficiency expert with over 23 years of experience in supporting small business owners.

As the founder of The Office Squad, she brings military discipline and operational structure to help businesses streamline their back-office operations.

Dida is passionate about helping entrepreneurs regain control of their businesses by providing outsourced bookkeeping, administrative support, and operational solutions.

Outsourcing Your Back Office:

• Dida’s journey from the Air Force to entrepreneurship
• Why structured operations are critical for small business success
• The biggest back-office challenges small businesses face
• The role of bookkeeping and why it’s more than just accounting
• How outsourcing back-office tasks can free up time for business owners
• How The Office Squad ensures financial security and prevents fraud
• Why hybrid work models can be more effective than fully remote teams
• The long-term benefits of outsourcing operations to prepare for growth or sale

Top 3 Takeaways:

1. Small business owners should focus on growth while delegating administrative and bookkeeping tasks to experts.
2. Operational structure and bookkeeping are key to business success, not just tax compliance.
3. Outsourcing back-office functions can reduce risk, improve efficiency, and make a business more attractive for future sale.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Building and sustaining a high-performance team is critical for small business success.

High-Performance Teams with Vicky Brown, founder of Idomeneo Enterprises, an HR consultancy that helps business owners develop strong, engaged teams.

Show Notes Page: https://www.thehowofbusiness.com/557-vicky-brown-high-performance-teams/

In this episode, Henry Lopez talks with Vicky Brown, founder of Idomeneo Enterprises, an HR consultancy that helps business owners develop strong, engaged teams.

Vicky shares strategies for attracting, developing, and retaining top talent, along with insights from her entrepreneurial journey.

Vicky Brown is a business leader, HR consultant, and author with decades of experience in corporate and entrepreneurial HR management. She is the founder of Idomeneo Enterprises, which provides HR support and leadership development for small businesses.

She also hosts the podcast More Human, More Resources and is the author of Sing with Your Opera Voice: My Journey from Solopreneur to Entrepreneur.

High-Performance Teams:

• Vicky’s journey from corporate HR to entrepreneurship
• Defining a high-performance team and why they matter
• How to attract and retain top talent in small businesses
• The role of workplace culture in building a great team
• Common HR mistakes that small business owners make
• Why delegation and leadership development are crucial
• The impact of micromanagement on employee performance
• How to create an effective hiring process that attracts high performers

Top 3 Takeaways:

1. Hiring is a marketing exercise—business owners must position their company as an attractive place to work.
2. Leaders must delegate and avoid micromanagement to empower high-performing teams.
3. A thriving company culture attracts and retains top talent, making HR strategy essential for growth.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com