In this episode, Michael Johnson sits down with Jen McKee, the powerhouse behind Kee Hart Marketing https://keehartmarketing.com/, to dive into the art and science of social media for trade businesses. Known for her innovative approach to storytelling and content creation, Jen has revolutionized how HVAC, plumbing, and other trade companies connect with their audiences online. With a deep understanding of what engages viewers—spoiler: it’s not stock photos of HVAC units—Jen shares practical, actionable tips for building a relatable brand, telling compelling stories, and turning social media into a powerful lead-generating tool. If you’ve ever wondered how to create engaging content that resonates with homeowners and grows your business, this is the conversation you don’t want to miss! 00:00 Introduction to Social Media Marketing for Trades 03:00 Jen McKee's Journey into Social Media Marketing 05:53 Storytelling in Non-Emotional Industries 08:57 Creating Engaging Content Without Extra Time 12:01 The Importance of Authenticity in Content Creation 14:52 Understanding Your Audience and Their Needs 17:58 Navigating Negative Feedback on Social Media 20:58 The Long Game of Social Media Marketing 24:01 Effective Strategies for Social Media Success 26:57 Getting Started with Social Media Marketing 30:11 Conclusion and Resources for Further Learning
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