The Guide to LIVE Streaming

By: Ben Baldwin and Tara Stevens
  • Summary

  • "The Guide to LIVE" is your go-to weekly gathering for discussions on live streaming, guided by individuals who truly understand the essence of the craft. Let's be honest—mention you're a live creator, and you might as well be speaking another language to most people! Hosts Tara and Ben, a dynamic duo dedicated to the art and science of live streaming, bring you a lively session each week filled with humor and insights. With a roster of expert guests, including industry insiders and seasoned live streaming professionals, the show explores the ever-evolving world of live broadcasting. Whether it's a detailed analysis of Tap Through rates and microphone tech or a broader conversation on the live streaming industry's business side, "The Guide to LIVE" promises engaging content for anyone keen on mastering live creation.
    © 2024
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Episodes
  • #44 Women Leading the Future of LIVE Streaming: She’s LIVE & In Charge
    Mar 7 2025

    The experiences of women in the live industry.

    Sharing personal journeys, the challenges faced, and the importance of building a supportive community. They discuss cultural understanding in live streaming, the impact of burnout, and the significance of self-love and authenticity.

    The conversation highlights the opportunities that live streaming presents, especially for performers, and emphasizes the need for setting boundaries and managing time effectively. In this engaging conversation, the speakers discuss the transformative power of live streaming, particularly for women.

    They explore how technology has opened new avenues for self-expression and entrepreneurship, the importance of data in optimizing streaming success, and the evolving trends in content creation.

    The discussion emphasizes authenticity and community building, offering valuable advice for aspiring female streamers.

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    40 mins
  • #43 TikTok Ban: What to do and how to prep as a LIVE Streamer on TikTok LIVE
    Dec 11 2024

    This isn’t about panic—it’s about preparation. Get actionable advice to safeguard your streaming business and thrive, no matter what happens.

    In this episode of the Guide to LIVE Streaming, Tara and Ben dive into the practical steps every LIVE streamer needs to take to stay resilient in the face of uncertainty—whether TikTok gets banned or not. Learn how to protect your connection with your audience, build a lasting community beyond any single platform, and avoid common pitfalls like chasing after shiny new apps without strategy.

    We’ll discuss tools and techniques to build direct contact with your audience, including CRMs, email lists, Discord communities, and more. Plus, we’ll explore why understanding your audience’s habits and diversifying your reach can give you more control over your career.

    Tune in and take charge of your future as a professional LIVE streamer.

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    42 mins
  • #42 Secrets to Winning at Live Streaming
    Nov 17 2024

    In this episode of The Guide to Live, Tara and Ben share insights on balancing preparation and spontaneity in live streaming, emphasizing the importance of planning a "run of show" to reduce stress and create engaging content. They recount the thrill of winning TikTok's Outstanding Content Award, explore the evolution of live streaming from its raw beginnings to a professional medium, and highlight the role of community in fostering authentic connections. With real-life examples, including working with hosts at the New York Comedy Festival event, they demonstrate how preparation elevates live content while leaving room for magic.

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    28 mins

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