The Great Indian BrandWagon

By: HT Smartcast Originals
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  • Summary

  • Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?  Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse. This is an HT Smartcast Original.
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Episodes
  • The Creation Culture

    The Creation Culture
    Sep 1 2021
    The paradigms of marketing are continually changing. And more so now than ever. The mantle of creation doesn't just rest with companies anymore. Consumers are becoming active participants in the creation journey. The gears of consumerism are shifting more and more as creativity, engagement, and involvement take on a new meaning in today's hyper-connected world. Join Rutu Mody Kamdar in this engaging conversation with Prof Anand Narsimha, Professor of Brand Marketing at the Jagdish Sheth School of Marketing.
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    35 mins
  • Trends by Twitter: Understanding consumer shifts through tweets

    Trends by Twitter: Understanding consumer shifts through tweets
    Aug 12 2021
    The story of the 'changing India' has been told many times over. Diverse, fragmented, and chaotic as it may seem, India and its people have navigated their way to a newer reality that has been revealed over a period of time. Today, the people of India are finding a way of life that has been influenced to a great extent by the pandemic and the over 14 months of being in a semi-lockdown state. Are these trends or are they a new reality that brands and marketers need to be cognizant of? To discuss this and a lot more, this episode welcomes Preetha Athrey, Head of Marketing at Twitter India as she talks about the latest Twitter India Trend Report that highlights 6 interesting consumer trends that have been picked up through the conversations on Twitter. Especially relevant for the marketing fraternity who is constantly looking for ways to remain relevant to a changing consumer landscape.
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    46 mins
  • The Smartphone Revolution

    The Smartphone Revolution
    May 12 2021
    Just like the automobile became a cultural artefact in the beginning of the twentieth century, leading to a social and cultural revolution across the world, the mobile phone is doing just the same in India. Not only has it led to an unprecedented growth in the economy, it has also become an agent of social change. For most Indians, the smartphone is their computer, private TV screen, portable music player, gaming station and camera all rolled into one. If you go into the heart and hinterland of India, you will notice the centrality of the mobile phone and how this tiny device becomes the primary source of identity and authority. To hear more of how the mobile phone has changed the social and cultural fabric of our country, do tune into this super interesting conversation I have with Anil Nair, CEO of VMLY&R.
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    41 mins

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