In this enriching episode, we welcome, Irina Orlandini-Avrutskaya - CEO of “Like4Like Hospitality Strategies”. Irina unravels the complex world of global food brands adaptation and expansion. With her deep-rooted expertise, Irina takes us on a vibrant journey from the bustling streets of Dubai to the emerging markets in Azerbaijan, offering listeners a first-hand account of the challenges and opportunities that lie in adapting renowned brands to distinct cultures and preferences.

Through captivating narratives, Irina vividly illustrates the significant role of technology integration in modern business, emphasizing its function in data analytics while cautioning against a one-size-fits-all approach. As we narrow down to the Middle Eastern market, she offers an immersive view into Dubai's evolving consumer habits, where traditional practices intersect with rapidly adapting European tastes, and navigates us through the complex dynamics of the fast-food and coffee culture in this vibrant city.

But the heart of this episode lies in Irina's riveting recount of launching a popular food brand in Azerbaijan, a story filled with determination, leadership, and a bold stance on maintaining brand values amidst traditional business landscapes. This segment showcases her courageous decisions and strategic adaptations that not only upheld the brand's integrity but fostered one of the most successful launches in its history.

Join us for a lively conversation that promises not only insightful business acumen but a rich tapestry of stories painting a vivid picture of global business strategies' dynamic and intricate landscape. Don't miss this chance to gain a fresh perspective and invaluable insights from a leader who's carved paths in some of the world's most diverse markets. Tune in to this episode, where business meets culture, and inspiration meets knowledge, with the exceptional Irina!