In this episode of the G&T Sessions podcast, Andrew Turner interviews Wes Bush, a prominent figure in the Product-Led Growth (PLG) space. They discuss the evolution of buyer preferences, the shift in sales dynamics, and the importance of creating a user-centric experience. Wes shares insights from his books, including the Product-Led Playbook, and emphasizes the need for companies to operationalize PLG strategies across all departments. The conversation highlights the significance of understanding user needs, creating depth in strategy, and building competitive moats around products. In this conversation, Wes Bush discusses the nuances of product-led growth, emphasizing the importance of niche tools in AI, the concept of 'first strike' in user experience, and the critical role of product design and education in achieving success. He highlights successful examples of product-led companies and the need for a focused go-to-market strategy, while also addressing the challenges and opportunities presented by AI in the business landscape.

Here is the link to Wes's latest book - Product Led Playbook on Amazon

https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed-ebook/dp/B0DJ3854MV/ref=sr_1_1?sr=8-1

Listen until the end for an Special Gift from Wes ;)

In this conversation, Andrew Turner interviews Charlie Winton, founder of OK Positive, about his journey as a startup founder and his mission to help people improve their mental health. They also discuss the importance of self-awareness, dealing with rejection, and the challenges of implementing effective well-being strategies in corporate environments. Charlie discusses the importance of mental health and well-being in the workplace. He emphasizes the need for personalized and accessible support, using technology to provide individuals with the tools and resources they need to improve their mental health. He also highlights the role of AI in alleviating repetitive tasks and allowing humans to focus on creativity and collaboration. He shares his experience of incorporating his business in Malta and the potential for growth in the well-being industry. He emphasises the importance of motivation and individualised approaches to well-being, rather than setting generic goals or targets.

Chapters

00:00 Introduction and Funny Story

04:01 Charlie's Journey and the Birth of OK Positive

06:04 Understanding Mental Health Issues

10:33 Triggering Events and the Importance of Change

18:02 Combining Mental Health and Startup Founder Challenges

25:33 Well-Being Strategies in Corporate Environments

28:50 The Effectiveness of Well-Being Surveys and Interventions

32:16 Streamlining Processes and Providing Instant Support

32:40 Personalised and Accessible Support

34:07 The Role of Technology and AI

35:43 Growth Opportunities in the Well-being Industry

52:42 Motivation and Individualised Approaches

Links

www.okpositive.org

https://www.okpositive.org/download

We are joined today by Jeremy Bassett, founder of Co:Cubed and SuperBenji. They discuss the MADFest event, Jeremy's background in finance and marketing, and the journey of starting Co:Cubed and SuperBenji. They also touch on the challenges of change management and the role of AI in sales. Jeremy shares his vision for SuperBenji and how it aims to make sales technology easy and intuitive to adopt. Jeremy Basset, founder and CEO of Super Benji, shares his journey from working in a corporate environment to becoming an entrepreneur. He emphasizes the importance of acknowledging failure, learning from it, and moving on to the next thing. Basset discusses the process of stepping out of his previous business and launching Super Benji, highlighting the need for a gradual transition and testing the waters. He also shares his experiences of taking holidays and the challenges of being off the grid. Basset reflects on the peaks and valleys of his career, including leaving the corporate world of Unilever and the lessons he learned from those experiences. He encourages aspiring entrepreneurs to start with a problem, leverage their unique abilities, and test their ideas with feedback from others. Basset also discusses the power of AI and the opportunities it presents for innovation. And his admission as you can see below off running 6 marathons in 6 days across Africa, which is pretty impressive. Go Go Go Jeremy !!! Enjoy

Links

Try the demo: https://www.superbenji.ai/emaildemo

Website https://www.superbenji.ai

In this episode, Andrew interviews Zoran Popovic, the Co-Founder of the Nis Nomad Weekend conference in Serbia. They discuss the concept of digital nomads and the growing trend of working while traveling. Zoran shares his background as an entrepreneur and his motivation for organizing the conference. They also talk about the history and potential of Nis as a tech hub, with its engineering culture and strong heritage. Zoran also discusses his startup, Guidelites, which aims to become the standard digital reception platform. Zoran has many years of entrepreneurial experience and has been a startup mentor in Startup Academy for three years since 2021. He received the award Mediana’s Dukat from the city of Niš, Serbia for creating an application that helped the crisis headquarters fight COVID-19. Zoran is the mastermind behind GuideLites`s go-to-market strategy and is charting a course for global expansion

Chapters

00:00 Introduction and Background

04:23 Digital Nomads and the Concept of Working While Traveling

09:06 Nis as a Tech Hub

15:41 The Genesis of Nis NOMAD Weekend

32:34 Guidelites: Revolutionizing Digital Reception

36:21 The Future of Work: Voice-Based Interactions

LinkedIn: www.linkedin.com/in/popoviczoran

Instagram: https://www.instagram.com/zrii4488/

Digital Reception: https://digitalreception.app/

Castit Digital Signage: https://castitsignage.com/

Future Forward: https://futureforward.nl/

Today’s episode of The G&T Sessions has been brewing for a while. Andrew Turner interviews Dan Meredith, discussing topics such as authenticity on social media, the importance of consistency in podcasting, and the genesis of Dan's first book, that he wrote just over 8 years ago, to launch at an event with Gary V and is called ‘How To Be F*cking Awesome". Dan Meredith is a business coach, mentor & speaker specialising in growth, mindset and productivity with a focus on helping people achieve a successful and sustainable entrepreneurial career. We touch on the challenges and setbacks Dan faced in his personal and professional life, including the loss of his father and a serious motorcycle accident. Dan shares his philosophy of aggressively leveling up and finding a balance between success and happiness. He emphasises the importance of focusing on what truly matters and removing negative influences from one's life. Dan emphasises the importance of taking risks, being disciplined, and maintaining a positive attitude. He shares personal stories and insights on gratitude, human connection, and the balance between technology and humanity. Dan encourages listeners to make a positive impact and not be afraid to try new things. He also announces the upcoming launch of his new book and explains about his active community “Coffee with Dan” which was initiated after his marathon of writing his first book and drinking too much coffee for 3.5 days.

Links

@therealdanmeredith on Instagram

Chapters

00:00 Introduction and Authenticity on Social Media

04:09 The Genesis of Dan's First Book

09:59 The Importance of Consistency in Podcasting

14:33 Overcoming Challenges and Setbacks

32:14 Taking Risks and Pushing Boundaries

38:34 The Power of Discipline and Consistency

43:41 Gratitude and Maintaining a Positive Attitude

49:13 Human Connection in a Digital World

53:06 Making a Positive Impact and Leaving a Legacy

Here are some takeaways from this episode

• Authenticity on social media can create a strong connection with your audience.
• Consistency is key in podcasting and can lead to long-term success.
• Challenges and setbacks are a part of life, and it's important to find resilience and learn from them.
• Success should not come at the expense of happiness and personal well-being.
• Focusing on what truly matters and removing negative influences can lead to a more fulfilling life. Take calculated risks and push yourself out of your comfort zone.
• Consistently do the work and focus on the things that will lead to growth and success.
• Practice gratitude and maintain a positive attitude, even in the face of setbacks.
• Value human connection and strive for a balance between technology and humanity.
• Make a positive impact and leave a legacy that you can be proud of.

Today's episode of The G&T sessions we are joined by Matt Callanan, a Mindset coach, Hypnotherapist and lecturer, talking about visualization, hypnosis, and leveraging dyslexia as a superpower. Matt shares his experiences using visualization and hypnosis to help people overcome fears, pass exams, and achieve their goals. He also discusses the power of creating a vision board and taking action to make opportunities happen. The conversation highlights the importance of reframing dyslexia and other neurodivergent thinking as strengths rather than limitations. Matt's journey from a career in media to coaching and lecturing demonstrates the power of embracing one's true talents and passions. Matt Callanan shares his journey from being a DJ to finding his passion in filmmaking and coaching. He emphasizes the importance of helping others and making a positive difference in the world. Matt discusses his role as a coach, helping individuals overcome limiting beliefs and unlock their true potential. He highlights the need for accountability and mindset shifts to achieve personal and professional growth. Matt's coaching approach is tailored to each individual's needs, regardless of their age or industry. Matt Callanan shares his experience with group coaching and the power of accountability. He discusses the benefits of doing activities like CrossFit in a group setting, where the community and shared experience push individuals to achieve more. Matt also emphasizes the importance of visual accountability and taking action in the moment, rather than putting tasks off. He highlights the role of coaching in helping individuals break negative patterns and create positive ripple effects in their lives and relationships. Matt shares his journey to becoming a National Coaching Awards > Transformational Coach of the Year and the importance of collecting evidence and testimonials to support one's claims. Enjoy !!!

Chapters

00:00 Introduction and Colorful Beginnings

08:10 The Power of Visualization and Hypnosis

30:12 Exploring Different Passions

37:23 Making a Positive Difference

45:30 Coaching and Unlocking Potential

52:26 Accountability and Action

01:02:35 The Power of Group Coaching and Accountability

Here’s the links:

https://www.121matt.com/

https://www.instagram.com/coachcallanan/

https://www.linkedin.com/in/mattcallanan/

In this latest The G&T Sessions episode, Christopher Lochhead discusses the importance of category design and being different in business. He shares insights from his book 'Play Bigger' and emphasises the need for companies to create their own market categories rather than competing in existing ones. Lochhead also highlights the role of courage and originality in building legendary startups and brands. He challenges the notion of emulating successful companies like Apple and emphasises the importance of standing out and creating new paths. The conversation also touches on the epidemic of "samey" brands and the challenges of modeling new categories. This part of the conversation explores various examples of category design and the importance of standing out rather than fitting in. It discusses Google's failed attempts at category design with their products, as well as successful examples like Dude Wipes and Chirp. The conversation emphasises the need for bravery and courage in category design, as well as the desire to create a new and different future. It also highlights the importance of being an evangelist for a category and the criticism that often comes with it. In this episode, Christopher Lochhead discusses his experience writing books and mini books, including the Category Pirates series. He also mentions the possibility of creating category pirate swag and hosting an event. Lochhead emphasises the rise of the creative capitalist and the need to shift from being a knowledge worker to becoming a creator capitalist. He explains that the future belongs to those who can create net new value and capitalise on it. Lochhead concludes by encouraging listeners to think critically and embrace creativity and category design.

Chapters

00:00 Introduction and Studio Setup

01:26 The Man Cave in Santa Cruz

03:04 The Creation and Success of the Book 'Play Bigger'

06:49 The Courage to Be Different

10:10 Emulating Apple and the Importance of Originality

13:08 The Epidemic of Samey Brands

17:33 The Fear of Defining a New Path

19:03 The Mental Scaffolding of Competing to Win

21:45 The Category Makes the Brand

23:28 The Importance of Niching Down

25:57 Creating a New Market Category

30:00 The Challenges of Modeling a New Category

34:18 The Role of Planning and Finance in Playing It Safe

36:03 The Role of VCs in Betting on Radical Futures

37:01 The Example of Google's Gemini in the AI Market

37:33 Google's MeToo Product and Category Design

39:23 Google's Sunset of Google Podcasts

40:10 Google's Failed Attempts at Category Design

42:11 Dude Wipes: Niche Down and Category Design

46:19 Chirp: Combining Categories for Innovation

49:45 Category Design as a Fracture

53:05 Category Design as Problem Framing

56:00 Category Design as Ownership of a Problem

57:26 Category Designers as Evangelists

01:02:19 Different Wins, Better Loses

01:06:06 Bravery and Courage in Category Design

01:09:31 The Desire to Fit In and the Need to Stand Out

01:15:31 The Marriott Lobby Mentality

01:19:26 The Fear of Being Fired vs. Radical Differentiation

01:22:16 Writing Books and Mini Books

01:24:01 Category Pirate Swag

01:25:35 Hosting an Event

01:26:17 The Rise of the Creative Capitalist

01:30:05 The Future of Work

01:31:14 Becoming a Creative Capitalist

01:34:30 Embracing Creativity and Category Design

01:38:29 Concluding Thoughts

01:49:31 Getting in Touch with Christopher Lochhead