• The Future of Marketing & Recruitment in Web3 and Blockchain

  • Feb 28 2025
  • Length: 27 mins
  • Podcast

The Future of Marketing & Recruitment in Web3 and Blockchain

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  • Summary

  • In this episode, Reggie James sits down with Kai Crayford, founder of Austin Werner, a leading headhunting firm in the Web3 and Blockchain space.


    They dive into the evolving landscape of recruitment for emerging technologies, the role of marketing in crypto, and the power of community building.


    Kai shares insights on product market fit, the challenges of decentralization, and the strategic shifts in marketing for Web3 projects. Plus, they discuss the personal and professional impact of relocating to Dubai and how it shaped new opportunities in the crypto space.


    Key Topics:
    ✅ The unique approach behind Austin Werner’s founding
    ✅ Why community-driven marketing is essential in Web3
    ✅ The shift toward product market fit before token launches
    ✅ How traditional marketing principles still apply in blockchain
    ✅ The role of decentralization in shaping future business strategies

    Tune in for a deep dive into the intersection of tech, marketing, and recruitment in Web3!


    🔗 Follow Autin Werner below for more insights into the future of crypto and blockchain.

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