• The Future of DTC: Funding Strategies, AI Innovations, and Sustainability

  • Feb 18 2025
  • Length: 38 mins
  • Podcast

The Future of DTC: Funding Strategies, AI Innovations, and Sustainability

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  • Summary

  • In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam’s mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today’s market, including securing funding and leveraging AI tools. He shares insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business.

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