Danny pitches (Nick) his latest idea of improving social media to improve social media with a dedicated commentary and reaction based social media site. 

A teaser of the full idea - read the full breakdown on newsletter and site.  

The What

• A social network based on communication and commentary, with an ability to reply with video, loom style videos, screenshots, mock ups, commentary (like in notion and Google docs) and scores of relevancy.
• Think slack or discord with threading and interactive timelines.
• Reddit on steroids
• Allows you to embed or bookmark links and play natively could - what twitter should have offered

The Why

• The current options have existing users who are used to using the platform as it is, almost all networks are very basic 
• Many people want to discuss with people with similar or importantly differing views 
• We are getting bored of influence based social networks like Twitter, Facebook, LinkedIn or being filtered by algorithms
• It's time we found a different way to express ourselves

The How

• New mobile and desktop experience
• Private vs public --- Private for invite only and communities (Trust) --- Public for bigger reach and conversation (Reach & Fame)
• Built on an idea you are sharing, a piece of knowledge or an insight nugget you want to share

—The Business Side—

• TAM - 💰💰💰💰 (Large)
• Difficulty - 👎👎👎👎👎 (Very Hard)
• How to make money - Subscriptions & contextual advertising &/or charge brands to interact
• Competition - 9️⃣/🔟 - social networks, YouTube, Medium & blogs