“For a lot of law firm leaders that I’m in contact with, this is their central challenge: to chart a path of sustained growth.” says new co-host Howard Rosenberg who joins co-host Chris Batz to continue their discussion about the best way for law firms to form, based on data and intelligence, a structured strategy approach to growth through acquisition.

It's not easy, Chris explains, and requires discipline, long term thinking, and learning to “say no to the shiny objects.” Law firms remain people-first industry built on talent wherein, nonetheless, that very personnel tends to turn over quickly, among other daily changes and distractions.Therefore it’s important to form a well-defined, codified plan with solid parameters and to be able to communicate it clearly across the entire team.

Join today’s discussion to learn why Chris says strategy is king and to hear Howard delve into the true meaning of growth.

Quotes

• “For a lot of law firm leaders that I’m in contact with, this is their central challenge: to chart a path of sustained growth. The question is, ‘Where do they do it? What practice areas get the investment and which people in those practice areas get the priority for either acquisitions or just time and attention because one thing can’t be done in isolation without understanding the rest of the firm. So, it’s a really complex equation, but it’s the route for growth.” (0:51 | Howard Rosenberg)

• “Frankly, it’s strategy. It’s this idea of knowing what to say ‘no’ to and knowing what to say ‘yes’ to. This approach is structured, it’s intentional, and it’s avoiding the shiny objects that pull firms away from truly accomplishing their strategic goals.” (1:54 | Chris Batz)

• “The most successful managing partners that I’m in contact with seem to realize they’re in the talent business. It’s a talent asset business, and the talent walks out the door every day and comes back in the morning, and I think you cannot grow without having the best people in the best seats within the law firm. And that changes your perspective about how you go for growth.” (7:58 | Howard Rosenberg)

• “There’s a trade-off. Someone’s trading something when that’s taking place. I have clients who do it. Some of it has to do with size, frankly. For the smaller firms, it’s harder to dedicate time. Everyone’s got to be rowing the same way and have to be contributing to the bottom line. Again it goes back to this fun topic of ‘size matters.’ (10:02 | Chris Batz)

• “Growth —what does that mean? I still come back to the definition of growth. It may not be purely revenue growth. It may be doing more interesting work or more sustained work that has less pricing variability…Every firm has to take this decision for themselves; it's not a cookie-cutter approach.” (11:23 | Howard Rosenberg)

Links

Connect with Howard Rosenberg:

LinkedIn profile: https://www.linkedin.com/in/hrosenberg/

Company web profile: https://www.baretzbrunelle.com/howard-rosenberg

Connect with Chris Batz:

LinkedIn: https://www.linkedin.com/in/chrisbatz/

LinkedIn: https://www.linkedin.com/company/columbus-street/

Columbus Street: https://www.columbus-street.com/

Podcast production and show notes provided by HiveCast.fm

“It’s not where I thought I was going to wind up, but it’s been a very, very fulfilling journey,” says Howard Rosenberg, today’s guest—who will be joining Chris Batz as co-host—on The Future is Bright podcast. On this episode, Howard recalls his journey from graduating from the prestigious Rhode Island School of Design with a degree in architecture, to finding himself unexpectedly working in corporate law after graduating from Cambridge University in the UK with an MBA. Though they may seem worlds apart, Howard has learned that each field is ultimately concerned with people and finding the best way to solve problems.

Howard describes his time at the firm which was then known as Berwin Leighton Paisner where he had a “ringside view” as to just how mergers worked. He describes what it was like to use technology to advance the drafting of contracts just as the internet was taking off, and how this led to his role as CEO of Be Professional, which handled compliance work for small businesses, a collaboration with global consulting firm Deloitte, and the first company founded by both a law firm and a Big Four accountants and practice company.

In keeping with his people-centered business practices, Howard is currently Partner and Head of Talent Intelligence and Acquisitions at Baretz+Brunelle, where he helps firms learn the most about potential partner recruits to ensure they’re betting wisely on the future success of their firm. He explains his “money ball” analogy which has gotten attention lately in the press, and whether or not he is the Billy Bean of lateral partner recruiting.

Quotes

• “I think the skillset is completely different. It’s all about people, but I think lawyers come to the table who are very intellectually gifted individuals. Dealing with architects is a creative kind of endeavor. They’re kind of chalk and cheese, but they’re trying to get things done, they’re trying to solve problems.” (04:01 | Howard Rosenberg)

• “That’s what’s interesting about my career, even going to architecture school: it’s all transferable skills about learning how to solve problems, it’s just that I do it in a visual way, and now in the business community, I’m kind of rewarded from a strategy/BD perspective about helping clients solve their problems around talent acquisition…It’s all been a very interesting journey. It’s not where I thought I was going to wind up, but it’s been a very, very fulfilling career journey today.” (04:24 | Howard Rosenberg)

• “Of all those roles that I was involved in, all those great people, for me it always came down to the people. And I saw firsthand how interesting and challenging it was to invite law firm partners to join the partnership through the lateral acquisition process and I thought there had to be a better way to streamline this process.” (11:20 | Howard Rosenberg)

• “You’re betting. These people are not inexpensive. You’re betting the future reputation of the firm on a handful of people that could really move the dial in a practice area and a geographic location. And I think the time has come that firms can do this; they see talent as an asset class, and that’s totally new territory.” (15:15 | Howard Rosenberg)

Links

Connect with Howard Rosenberg:

LinkedIn profile: https://www.linkedin.com/in/hrosenberg/

Company web profile: https://www.baretzbrunelle.com/howard-rosenberg

Connect with Chris Batz:

LinkedIn: https://www.linkedin.com/in/chrisbatz/

LinkedIn: https://www.linkedin.com/company/columbus-street/

Columbus Street: https://www.columbus-street.com/

Podcast production and show notes provided by HiveCast.fm

“What makes your brand unique is a combination of tangible and intangible things,” explains Gary Singer, Chief Strategy Officer at Kobre & Kim LLP, who joins The Future is Bright podcast. Gary shares the remarkable story of driving the Altoids brand, which was virtually unknown outside the United States, to astronomical sales. In today’s episode, he discusses his unique approach to branding, which he calls “meaningful differentiation,” and explains the “outside-in” approach that has contributed to his success.

Many entrepreneurs focus on themselves and the ‘what’ they offer consumers, but Gary emphasizes the importance of focusing on ‘who’—identifying a need and learning how to fill it. He shares how, during research for Altoids, they created a target customer named Dan and even had consumers write obituaries for the product to gauge emotional connections.

Gary brought his unique branding approach to the law firm Kobre & Kim LLP. Learn about the innovations happening there and why Gary believes the hardest choice is what to say no to.

Quotes

• “As the product management industry matured, agencies became more and more focused on the creative side and a little less focused on the strategy side. So that’s when I decided I didn’t feel like I continued to have a big enough seat at the table. So, made the switch to McKinsey as a partner, as a direct-to-life partner focused on financial service institutions. And there the idea was the intersection of the creative thinking that I had done at an agency with the linear analytic part of me that came from places like University of Chicago.” (3:59 | Gary Singer)

• “Brand is your unique collection of tangible and intangible benefits. In my mind, for a brand to matter, it needs to communicate meaningful differences versus the alternative. So, if Brand A and Brand B are identical, then the brand doesn’t matter, because I have the same tangible and emotional connections to both of them.” (13:24 | Gary Singer)

• “There’s a little bit of Dan in all of us. I’m a lot older than 26 right now, but I still would like to be a college kid with resources, and that’s what appealed to this broad group of people. As it’s become more and more of a mass brand, I think it’s losing Dan a little bit and it’s trying to appeal to everybody and maybe losing a little bit of its magic.” (16:52 | Gary Singer)

• “Strategy is making choices and the hardest choice to make is the choice of what you’re not going to do.” (26:32 | Gary Singer)

Links

Connect with Gary Singer:

LinkedIn: https://www.linkedin.com/in/garyisinger/

Law Firm web profile: https://kobrekim.com/people/gary-singer

Columbia Business School Professor website: https://business.columbia.edu/faculty/people/gary-i-singer

Connect with Chris Batz:

LinkedIn: https://www.linkedin.com/in/chrisbatz/

LinkedIn: https://www.linkedin.com/company/columbus-street/

Columbus Street: https://www.columbus-street.com/

Podcast production and show notes provided by HiveCast.fm