Episodes

  • Justin Wohlstadter: How to be an EXPERT in SECONDS!

    Justin Wohlstadter: How to be an EXPERT in SECONDS!
    Nov 6 2024
    How can AI help creative agencies win business and get up to speed on any sector or area of business fast? Justin Wohlstadter is the inventor and founder of Waldo, one of the leading AI-powered research and analytics tools, used by some of the world’s leading creative agencies. Our sponsor – The Advertist has been using Waldo for some time and it’s given the new business platform a massive advantage. Justin has been working in the field of AI, technology investment and agency research since the start of the century and Waldo provides support for agency pitches, brand strategy and creative work by reducing the sheer time and effort required to research and verify insights and reports. Find out how YOU can leverage the advantages of Waldo for your business, because like it or not, AI is here to stay and you’re either part of the future, or left behind in the past. How much can we trust AI research? How AI can help the creative process How humans and computers can coexist and how agencies can embed simple AI technology into their business model. Show notes Justin’s LinkedIn profile here: https://www.linkedin.com/in/justinw/ Sign up for a free trial of Waldo here: http://waldo.fyi Some compelling research: https://www.dba.org.uk/2024-what-clients-think-report/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    56 mins
  • Jason Falls: The Podcast Revolutionary

    Jason Falls: The Podcast Revolutionary
    Oct 6 2024
    What makes podcasting such a great advertising platform? Should you make your own podcast or advertise on existing ones? Is your story compelling enough to build an audience or is it better to leverage any one of the established 4 million plus podcast hosts? How podcasts can be used to train your people and help build a remote workforce. Jason Falls is the CEO of Marketing Podcast Network (www.marketingpodcasts.net) and in this exclusive interview, we discuss how powerful podcasting has become to helping brands target a premium audience. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    58 mins
  • Linking-In with Keith & Natasha: The Perfect Client

    Linking-In with Keith & Natasha: The Perfect Client
    Oct 5 2024
    Join Keith & Natasha as they chew the new business fat after a very long summer and autumn break, as they get to the bottom of what makes the perfect client? Is there ever such a thing as the perfect client for any agency? Is it a myth and legend on a par with Excalibur and Xanadu? The guest for this exciting little podlet is Geraint Edwards, Chief Growth Officer for design agency Tangerine. He helps us answer some of the most intriguing questions around this subject, including: What makes the perfect client for a creative marketing agency? What can clients do to get the best out of their agencies? What should agencies do to get the best out of their clients? Is it right for agencies to question the brief they’re given? How should clients react if you offer up diverse, radical ideas? Plus a perfect news story and Natasha reports on the very latest hair styling trends for the season. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    20 mins
  • Steve Fair: The Good, the Bad & the Ugly pitch decks

    Steve Fair: The Good, the Bad & the Ugly pitch decks
    Sep 14 2024
    Is your company pet holding your agency’s sales back? Is your leadership giving out leader-ick vibes? Agencies often think they know what makes a winning creds or pitch deck, web site or even presenter, but if that were the case, you’d win more pitches, right? Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and presentation and in this show, he gives us a simple list of do’s and don’ts for advertising, marketing and PR businesses. He outlines what creds and pitch decks are supposed to say, what to leave in and what to leave out, where to meet, meeting length, meeting chemistry, web site hierarchy, personalisation and the art of cold outreach. Show notes Steve’s LinkedIn page https://www.linkedin.com/in/spongenb/ Sponge NB’s web site http://www.spongenb.com Sponge’s LinkedIn new business shorts: https://www.linkedin.com/feed/hashtag/?keywords=newbusinessshorts Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    1 hr and 23 mins
  • Nancy Zare: The LinkedIn Whisperer

    Nancy Zare: The LinkedIn Whisperer
    Aug 10 2024
    If a picture is worth a thousand words, then what does your LinkedIn profile say about you? Your LinkedIn profile copy, posts and pictures should all be carefully crafted to convey the message you want to give. And so are your prospects’. This gives you a fantastic opportunity to learn more about the person or company that you’re looking to sell into. But how do you decode the hidden cues and clues that could mean the difference between you being an also-ran to pole-position contender? If your LinkedIn profile and web site simply and effectively displayed what you do and how you do it, then you’ll automatically have a 60% greater chance of converting the client. Nancy Zare is the LinkedIn Whisperer. By day, she helps companies and sales professionals achieve high-quality results by using her psychology background to analyze their prospect targets’ LinkedIn profiles and web presence. By night she rescues dogs! Nancy’s in-demand talents for helping sales teams are legendary in the USA but not so well known in the UK, but now she’s been on the show, that’s all about to change! Even the most talented, service-minded people stumble on sales calls, either because they are unsure of how to sell effectively or by accepting "no" too quickly. Her company Rapport Builderz teaches business people to overcome these obstacles to make more money with confidence and ease with her AlikeAbility(TM) System. Helping them understand and communicate like their buyers. She’s like a forensic detective who uncovers subtle insights that elevate any sales pitch and give every sales call the best possible chance of success. This show is a masterclass in salescraft techniques that can give your new business effort a boost. And Nancy is also offering a free exclusive LinkedIn profile audit, to help you see how your LinkedIn profile measures up and give you tips to help you optimize it. This show perfectly aligns with our mission for 2024 of uncovering the intangible elements of the sales process and is a must-listen for anyone interested in the clever techniques that some might call ‘special sauce’ in new business. Show notes Nancy’s LinkedIn profile: https://www.linkedin.com/in/nancyzare/ And don’t forget she is offering a FREE LinkedIn profile audit Nancy’s web site: https://rapportbuilderz.com The Farm Dog Rescue Project: https://thefarmdogrescue.com/farm/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    1 hr and 2 mins
  • Julie Thompson-Dredge: Project Yourself!

    Julie Thompson-Dredge: Project Yourself!
    Jul 26 2024
    Female British Entrepreneurs need to behave like American male founders. With a change in government in the UK, what initiatives should they focus on to help grow the economy through innovation and entrepreneurship? We can either tax our way to prosperity or grow our way to success on the world stage. Or both. Julie Thompson-Dredge, founder of Frame PR is at the cutting edge of the start-up world and among other duties is responsible for comms for the Made in Britain campaign and she’s passionate about helping founders to develop their start-up’s narrative so they can effectively communicate their marketing messages. In this show, we discuss the basics of promoting a start-up business, using effective low-budget marketing tools and tricks, and also how to develop a captivating story designed to attract funding. Key to this discussion is the urgent need to create the right environment for female entrepreneurs to flourish, and how Julie helps British women founders behave like American male entrepreneurs. A fascinating discussion for anyone interested in the world of start-ups, funding and new economic drivers. Show notes: Julie’s LinkedIn Profile here: https://www.linkedin.com/in/julie-thompson-dredge-336ab33/ Grace Beverley https://www.linkedin.com/in/grace-beverley-574a10102/ Anne Boden - Starling https://www.linkedin.com/in/anneboden/ Mary Portas https://www.linkedin.com/in/mary-portas-2420108a/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    1 hr and 2 mins
  • Mike Veitch: Your Digital DNA

    Mike Veitch: Your Digital DNA
    Jul 16 2024
    Marketing budgets are increasing, and yet creative spend is decreasing. Clients want more creative for less. This podcast teaches you how to find those efficiencies, using working examples in the retail and B2B sector. My guest is Michael Veitch, ex-Saatchi & Saatchi New Zealand and a seasoned digital master, whose new company OutcomePath helps companies across all sectors find their online MOJO. He explains why copying the competition can be one of the easiest mistakes to make; ignoring your organisation’s DNA can become costly and is sometimes fatal. We examine what happened at The Body Shop and how disaster could have been avoided. Mike also has some wonderful advice for anyone looking to acquire and relaunch the retailer, as well as providing handy tips for measuring your company’s online performance and making sure it matches the offline experience. ------------- Mike's LinkedIn profile here: https://www.linkedin.com/in/mcveitch/ OutcomePath web site here: https://outcomepath.co.uk/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    23 mins
  • Linking-In with Keith & Natasha: Agencies & "Purpose"

    Linking-In with Keith & Natasha: Agencies & "Purpose"
    Jul 4 2024
    https://www.linkedin.com/in/natasha-ellard-shoefield-the-hand/ https://www.linkedin.com/in/ukkeithjsmith/ In the news: Parkrun and phone boxes that power cars. Interview with Jayne Noblet of The Collaborators - What does it mean to be a B Corp? How to obtain B Corp status B Corp and the Food and Drink industry How B Corp helps you win new clients Should B Corp be adopted by the Government? Missed climate goals and targets Unilever's change of purpose strategy Show notes: Parkrun: https://www.parkrun.com/about/our-story/20-years-of-parkrun/ Jayne Noblet's LinkedIn profile:https://www.linkedin.com/in/jaynelilly/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    23 mins