In this bonus episode of "The Fence Company Marketing Podcast," we explore the complete marketing strategy that can drive 300% growth for fence businesses. From initial planning and defining unique selling points to implementing advanced SEO and marketing automation, we cover all the essential elements. Discover how to enhance your website, create a compelling print marketing package, and optimize local SEO. Learn about effective ad campaigns and using a custom CRM to manage leads and automate follow-ups. This episode provides a roadmap to help your fence company dominate the market.

In "The Fence Company Marketing Podcast," Episode 13 delves into the fascinating world of AI and its applications in marketing for fence companies. We demystify AI and machine learning, showing how they can save you time and money. Discover AI tools like chatbots and virtual assistants to boost customer service and lead generation. Learn about AI-driven content creation, SEO optimization, and social media marketing. Get practical tips on quickly implementing AI and answers to common questions about its future. Tune in to transform your fence company’s marketing strategy with AI!

In Episode 12 of "The Fence Company Marketing Podcast," join Matt Law as he guides fence building business owners through the process of setting up a simple yet effective follow-up system for customers and prospects.

Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements of a successful follow-up system. Learn how automation extends beyond just emails, incorporating SMS messages, direct mail, and more to engage with your audience effectively. Discover the power of email autoresponders, utilizing tools to connect your CRM with other platforms seamlessly.

This episode also explores the importance of communicating your unique selling points to prospects, showcasing the value and benefits of your fence building services. Additionally, Matt Law shares strategies for fostering strong customer relationships, providing insights on how to effectively communicate with customers to help them stay loyal and become customers for life.

"The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to implement a streamlined follow-up system. By leveraging automation tools, email autoresponders, and strategic communication, you'll be able to build strong connections, retain customers, and attract new business.

In Episode 11 of "The Fence Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for fence building businesses. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations.

Matt Law highlights the key elements of custom CRMs. Discover platforms that empower fence building business owners to create a CRM system that perfectly aligns with their unique needs. Explore the benefits of connecting automation tools such as SMS messaging and emails to streamline communication and enhance customer interactions.

This episode also emphasizes the versatility of a CRM for fence building businesses. Learn how a custom CRM can be utilized for managing customer information, tracking project progress, scheduling, and more, ensuring all aspects of your business operations are seamlessly managed in one centralized system.

"The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to unlock the full potential of a custom CRM. By leveraging platforms and utilizing automation tools, you'll be able to enhance customer relationships, streamline workflows, and ultimately drive higher revenues for your business.

Join Matt Law in Episode 10 of "The Fence Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your fence building business. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates.

Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a compelling offer and how to effectively communicate its value to your target audience. Understand the importance of utilizing a secure database to capture lead information and follow up with prospects effectively. This episode also highlights the significance of offering something for free to prospects and the psychological impact it can have on their decision-making process.

Matt Law explains how these free offers can serve as powerful lead magnets, capturing the attention and interest of potential customers. "The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to increase leads through coupons and free offers. By incorporating the strategies discussed in this episode, you'll be able to optimize your lead generation efforts and nurture valuable customer relationships.

In Episode 9 of "The Fence Company Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your fence building business. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods.

Matt Law highlights the key elements of generating referrals and boosting reviews. Discover how to create impactful thank you gifts for new customers , leaving a lasting impression and encouraging them to share their positive experiences with others. Explore the use of yard signs for active projects, leveraging them as a powerful marketing tool to attract attention and generate new leads.

This episode also addresses the importance of reputation management, providing insights on how to proactively gather positive reviews and effectively handle any negative feedback. Matt Law discusses the benefits of implementing referral programs and referral incentives, motivating your customers to refer your business to others.

In Episode 8 of "The Fence Company Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your fence building business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending.

Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling ad copy that resonates with your target audience and captures their attention. Understand the importance of keyword research and ad targeting to maximize your reach and improve the click-through rates of your Google Ads.

This episode also explores the significance of landing page optimization, ensuring your website aligns with your ad messaging and provides a seamless user experience. Matt Law provides insights on how to optimize your landing pages for conversions, improving the overall performance of your Google Ad campaigns.

"The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to dominate the Google Ads landscape. By integrating the tactics discussed in this episode, you'll be able to spend less while generating a higher quantity and quality of leads for your business.

In Episode 7 of "The Fence Company Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your fence building business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals through social media. Learn how to encourage and incentivize your customers to share pictures of their beautifully built fences on various social media channels, amplifying your brand's reach and visibility.

Discover the art of tagging your business in these posts to enhance your online presence and build credibility. This episode also explores the concept of referral programs and incentives, providing valuable insights on how to reward customers for their referrals, further motivating them to share their experiences on social media. Matt Law sheds light on effective methods to track referrals and measure the success of your viral referral strategy, ensuring you can quantify the impact and make data-driven decisions.

"The Fence Company Marketing Podcast" equips fence building business owners with the knowledge and confidence to create a viral referral machine through social media. By following the process outlined in this episode, you can leverage the power of customer-generated content to attract new leads, build brand loyalty, and fuel the growth of your business.