What’s the best way to work with your nonprofit partner? How do you build a culture of trust? And how do you lean on a nonprofit’s expertise and guidance to deliver truly impactful programs - because, almost always, they’re the subject matter experts?

In today’s episode, EFG's Alli Murphy is joined by Subaru of America’s Community Commitment Marketing Manager, Ashley Estes, and Love Promise Community Commitment Specialist Nick Saraceni to talk about Subaru Loves Learning and the automaker’s partnership with AdoptAClassroom.org.

92% of classrooms across the country have students whose families can’t afford to purchase school supplies for their children, and 96% of teachers bridge that gap by buying supplies with their own money. Through Subaru’s partnership with AdoptAClassroom.org, over 600 retailers are matched with high-need (Title 1) schools in their community. The dealers “adopt” classrooms by providing $500 in flexible funding that teachers can use to purchase school supplies and learning materials.

The partners launched their first national retail program in 2021, impacting more than 5,000 classrooms and 133,000 students. By the end of this year, they will have impacted over 300,000 students and are now AdoptAClassroom.org's largest corporate supporter.

In today’s episode, we’ll explore:

• How the automaker’s partnership with AdoptAClassroom.org began and how it’s evolved
• How Subaru relies on AdoptAClassroom.org’s expertise and how the partners developed a partnership built on flexibility, open-mindedness and trust
• How the automaker communicates the campaign to retailers and consumers
• How well-intentioned gifts were transformed into data-driven, impactful supply kits for classrooms
• Ashley & Nick's advice for building impactful partnerships

This episode is brought to you by Subaru of America.

Links & Notes

• Subaru Love Promise
• Subaru Loves Learning

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• 00:00 - Welcome to Engage for Good
• 02:18 - Introducing Ashley Estes & Nick Saraceni
• 03:14 - What is the Love Promise?
• 04:36 - Subaru Loves Learning
• 05:01 - Adopt-a-Classroom
• 07:21 - Finding a Clear Fit
• 11:23 - Who handles the messaging?
• 12:42 - Metrics of Success
• 13:13 - Engagement ... Year Round
• 16:18 - Process Improvement
• 20:30 - Leveraging Partnership Expertise
• 23:58 - Lessons Learned
• 27:50 - Learn More

In today’s episode, EFG’s Alli Murphy is joined by Teresa Hillis, Manager of Global and Community Impact at Expedia Group, Laura Ramsey, Senior Director of Corporate Partnerships at UNICEF USA and Mollye Rhea, President and Founder of For Momentum to talk about the winning initiative "Give The World A Shot."

In the summer of 2021, UNICEF USA and Expedia Group and its family of brands - Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers and CheapTickets - partnered with the shared goal to accelerate the equitable rollout of COVID-19 vaccines. At the time, less than 1% of the global supply of COVID vaccines was going to those living in low-income countries.

In recognition of the scale of the world’s largest ever vaccination program, Expedia Group committed to donating at least $10 million and enlisted the support of its brands and customers. From August 5 to September 5, 2021, each booking made via one of Expedia Group’s mobile apps resulted in a $2 donation by Expedia Group to UNICEF’s COVID-19 response. This was the brand’s first cross-branded marketing campaign that spanned it’s entire family of brands.

The partners raised more than $10.5 million, enabled the delivery of 5 million vaccines and achieved more than 15 million impressions on Expedia Group’s social media platforms. The CEOs of both organizations were also featured on CNN (which has almost a million prime-time viewers), and for earned media, they saw 516 media hits, which equates to a potential reach of 651 million.

Give The World A Shot, as the campaign was aptly named, was crowned the Gold Winner in the Consumer-Activated Corporate-Donation category of our Halo Awards program. The initiative also took home the coveted title - Best of the Best.

In today's episode, we'll explore:

• What makes for a best-in-class campaign
• Why this campaign was unanimously crowned the "Best of the Best" by the judges
• How the partnership came to life and what they learned along the way
• How Expedia Group relied on UNICEF's expertise to roll out its first social impact campaign that spanned all Expedia Group brands
• How each organization's leadership teams bought in
• Laura & Teresa's top tips for successful cause partnerships
• And more!

This episode is brought to you by For Momentum.

Links & Notes

• Expedia Group Website
• Expedia Group LinkedIn
• Expedia Group Instagram
• UNICEF USA Website
• UNICEF USA Twitter
• UNICEF USA Facebook
• UNICEF USA Instagram
• For Momentum Website
• For Momentum Research - Next Level Partnerships
• For Momentum Research - Key Elements Of Best In Class Campaigns
• Halo Awards
• Give The World A Shot Halo Award Blog Post

Elevate Your Social Impact

• Sign up for Engage for Good's newsletter
• Check out past podcast episodes
• Access free resources
• Check out our monthly webinars
• Let Alli know what you think of the show!

The podcast is taking a summer vacation after today's episode and will be back in August!

In today's episode, EFG's Alli Murphy is joined by Carla Deegan, Sr. Manager of Community Marketing at The Coca-Cola Company, and Ian Wright, Global Gaming Community Manager for the USO to talk about their long history of partnership and most recent peer-to-peer gaming fundraisers.

In 1941, the USO and The Coca-Cola Company became partners during WWII. Since then, the ways in which they support service members have changed, but their goals have not. The trio dive into how their partnership started, how it's evolved over time and what's led to their recent P2P fundraisers.

Since Military Appreciation Month in May of 2021, they've partnered together on three peer-to-peer gaming fundraisers that have raised $400,000. $200,000 of that from fundraising and $200,00 through Coca-Cola's dollar-for-dollar match.

In today's episode, we'll explore:

• How their gaming platform is both a fundraiser and a mission delivery tool for USO
• How Coca-Cola's involvement grew from a simple match & logo into a true partner in this initiative
• Why the partners choose to work with smaller influencers as opposed to large creators
• 4 things to do when you work with creators
• How gaming fits into Coca-Cola's CSR and business goals
• How this is all elevating Coca-Cola's brand presence

Links & Notes

• Coca-Cola Website
• USO Website
• USO Gaming
• USO Pay It Forward

Elevate Your Social Impact

• Sign up for Engage for Good's newsletter
• Check out past podcast episodes
• Access free resources
• Check out our monthly webinars
• Let Alli know what you think of the show!