• The Dirt Company | Zero to 100,000 Customers, Cleaning up Laundry, Less is Best Approach, Unicorns vs Lemonade Stands, Creating Australia's First Circular Packaging Brand with Founder Frankie Layton | Ep 92.

  • Jul 23 2024
  • Length: 1 hr and 10 mins
  • Podcast

The Dirt Company | Zero to 100,000 Customers, Cleaning up Laundry, Less is Best Approach, Unicorns vs Lemonade Stands, Creating Australia's First Circular Packaging Brand with Founder Frankie Layton | Ep 92.

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  • Summary

  • Frankie Layton is the founder of The Dirt Company, Australia’s first circular packaging brand. Frankie’s passion for sustainability began while working on superyachts, witnessing ocean waste. With a background in strategic consulting, she launched The Dirt Company to tackle household product packaging waste. Since 2017, The Dirt Company has gained 100,000+ customers and prevented over 75 tonnes of plastic waste through innovative laundry products in dispenser bottles replenished with reusable refill packs.

    Mentioned in Conversation:

    • The fascinating origin story of The Dirt Company that started in the middle of the Atlantic Ocean.
    • Their revolutionary journey as Australia’s first completely circular packaging brand.
    • How they’re creating big impact, one laundry at a time.
    • Frankie’s take on sustainability and how to spot greenwashing.
    • The big, inspiring, and ambitious plans for The Dirt Company and how Frankie plans on achieving them in a sustainable way.



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