As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success?

In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Robbins, and Deepak Chopra, shares his insights on bridging the gap between marketing and sales, drawing from his experience leading teams to record-breaking results.

Neal talks about the concept of building a "relay team" where marketing and sales work together to guide prospects through the customer journey. He also breaks down the importance of defining marketing and sales qualified leads, ensuring effective communication, and setting up clients for success in the fulfillment stage.

If you are looking to find a balance between sales and marketing in your organization, then this episode is a must-listen!

Key Takeaways:

01:26 The disconnect between marketing and sales teams

03:35 The concept of a “relay team” for marketing and sales collaboration

06:03 Practical steps to ensure effective handoffs between teams

10:56 Increasing the likelihood of prospects showing up for sales calls

14:21 Sales Professional's Role

18:30 Setting up clients for success in the fulfillment stage

25:27 Sales as a team effort

Connect with Neal Tricarico

Linkedin - https://www.linkedin.com/in/nealtricarico/

Website - http://salesmagiq.ai/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

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Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience.

In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers.

Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer - a stupidly cheap, no-brainer offer that builds trust and moves leads towards a high-ticket sale. By providing 3-5 valuable deliverables, you can demonstrate your expertise, solve immediate problems, and prime your audience for bigger commitments.

Craig also shares his structured process for designing custom first-time offers, which involves a full-day workshop with the client. He reveals how this collaborative approach ensures buy-in and improves the probability of successful implementation.

Ready to create irresistible offers? Get a detailed guide and enjoy 23 days of free course access at allies4me.com/digitalmarketer

Key Takeaways:

01:53 Why simple offers don't work anymore

03:41 The concept of first-time offers

05:14 How a "coffee date" offer builds trust and leads to high-ticket sales

07:37 Craig’s personal story: Solving a small problem to change how clients feel

13:58 Real-world examples of quick wins in complex offers

16:07 Craig's "FTO Squared" offer: 5 valuable deliverables

24:19 The psychology behind value perception

28:00 Free guide and course information

Connect with Craig Andrews

Linkedin - https://www.linkedin.com/in/craig-andrews/

Website - https://allies4me.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

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• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the...

Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action.

In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability.

Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain.

Don't let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers' inboxes and avoid the dreaded spam folder.

Key Takeaways:

00:57 What's changing in email deliverability

02:02 Why email providers are getting serious about spam

02:49 Examples of DNS authentication and common mistakes

04:40 SPF and DKIM Explained

07:00 Consequences of not meeting the new email deliverability requirements

08:46 Practical Steps for Authentication

11:55 How to authenticate your DNS records step-by-step

15:14 Why you need to authenticate every platform separately

17:52 The new complaint rate ceiling and how to stay compliant

19:08 Understanding Google Postmaster Tools and IP reputation

20:17 Managing email lists and engagement

22:23 Cleaning your email list

24:08 Finding the sweet spot for engagement

27:09 Where to find help for email compliance

28:08 Handling hard and soft bounces

31:10 Recap and final tips

Connect with Big Jason Henderson

Linkedin - https://www.linkedin.com/in/bigjason/

Website - http://emailinboxwarrior.com/

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern