The Digital Utopia Podcast

By: Frank Cowell and Joseph Freeman
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  • Summary

  • Ready to conquer the chaos and accelerate growth? This show is for business leaders and department heads looking to refocus on revenue growth and align efforts across Marketing, Sales, and Customer Service to maximize revenue potential. Listen in to weekly episodes that dive into the strategies, philosophies, tools, and tactics that will support your approach to organizational growth. Co-hosted by Frank Cowell and Joseph Freeman, co-founders of Digitopia, a RevOps (revenue operations) firm dedicated to supporting B2B organizations implement a consistent client acquisition and delight program called The Digital Utopia Methodology™ on the HubSpot platform.
    © 2024 The Digital Utopia Podcast
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Economics Leadership Marketing
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Episodes
  • Ep 45 - How to Utilize Separate Sales Pipelines to Better Manage Your Team and Forecast Revenue

    Ep 45 - How to Utilize Separate Sales Pipelines to Better Manage Your Team and Forecast Revenue
    Jun 17 2021

    As organizations grow, so do the number of unique functions within a Sales Department. Do you have a framework in place to support each function? Do you have insights into how each function is performing? In this episode, Frank Cowell and special guest Krystina Gillenwater explore the benefits of having separate sales pipelines in your business. Krystina talks about how using separate pipelines can help you better manage your team and forecast revenue.

    Topics covered in episode:

    • Sales Pipeline versus Sales Funnel
    • Benefits of separate pipelines
    • Key metrics you review in your pipelines
    • Tips and recommendations around pipeline management

    For more information about the podcast, visit BuildingYourDigitalUtopia.com

    Podcast Brought to you by - Digitopia
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    20 mins
  • Ep 44 - What Is Marketing Attribution and How Do You Use It?

    Ep 44 - What Is Marketing Attribution and How Do You Use It?
    Jun 1 2021

    Are you tracking all of the interactions a prospect has with your brand as they progress through your buyer’s journey? Do you know which interactions trigger action and which interactions don’t? In this episode, Frank and Joe talk through the in’s and out’s of marketing attribution. Understand what it is and its function. Explore when an organization should start looking into marketing attribution, how to get started, and several common pitfalls to avoid when utilizing attribution.

    For more information about the podcast or Building Your Digital Utopia, visit BuildingYourDigitalUtopia.com

    Podcast Brought to you by - Digitopia
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    21 mins
  • Ep 43 - What is NPS, and how can your company use it?

    Ep 43 - What is NPS, and how can your company use it?
    May 20 2021

    Do you know how likely your customer base is to refer your business to their peers? In this episode, Frank and Joe break down the net promoter score (NPS) function and why it's an insightful metric for your entire organization. Walkthrough how you calculate your NPS, who should be tracking the metric, along with what actions you can take with each group. Also, get answers to questions like, how often should you gather NPS scores? Or, what size should your organization be before you start utilizing NPS?

    Podcast Brought to you by - Digitopia
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    22 mins

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