Who’s on Content?! This Week?! Netflix’s From Scratch has been on everyone’s tongues and tissues in the past few weeks. The 8 episode limited series depicts the beautiful love story of Tembi Locke and her husband, a Sicilian chef named Saro. It is one the rawest pieces of content EJ has experienced and it was only right that he dissects what makes it so. 

Featured Guest: Award Winning Author of In Bibi’s Kitchen, Hawa Hassan connects and invites people to eat and learn from her Somalian table. When she launched her hot sauce line for Basbaas Foods, Hassan was just looking for an entry point to start a global conversation around the need for diversification of available foods on grocery shelves that also connected people to the culture and communities of those cuisines. As a proud Somalian, she needed to find ways to diversify the content of our people and the narratives that were being shared about them. Understanding that food is the best cultural gateway that explores the ways in which we are all connected as humans, she’s on a mission to continue inspiring others to explore the foods around the world as a way to better connect with communities far and wide. 

Interview Highlights: 

• It’s better to invite people into an idea rather than tell them what to do or how to do it. 

• Keep the community first - community cultivating content will always reign supreme as the community becomes invested in you! 

• Industry disruptors allow for diverse representative storyteller that connects and expands the experience one could have or share.

Social Handles 

• Host: @iamejjames
• Show: whosoncontent | @therealdba

Produced by Dear Media.

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