This episode features an interview with Moritz Klaemt, Vice President for Digital Marketing & eCommerce at Henkel. As a CPG brand specialist in Henkel’s Laundry & Home Care Division, Moritz helps to drive consumer value and alleviate pain points through digital transformation.

On today’s episode, Moritz discusses Henkel’s digital community platform, “Ask Team Clean,” explains the difference between consumer centricity and consumer engagement, and touches on the future of AI. 

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“Understand what is relevant for the consumer, and only then say, ‘okay, what role do I now play with my brands?’” -Moritz Klaemt 

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Show Notes

• (1:35) Tony’s takeaways on the conversation
• (2:45) Moritz’s background
• (6:06) A primer on Henkel’s Laundry & Home Care division
• (9:54) Moritz’s approach to E-commerce
• (11:35) Introducing “Ask Team Clean”
• (16:49) Putting the consumer first, brand second
• (20:17) The relationship between consumer care and retailers
• (24:26) Data collaboration with retailers
• (27:22) The future of AI
• (29:23) Lightning round

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Sponsor

This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.

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Links

Connect with Moritz on LinkedIn

Connect with Moritz on Twitter

Connect with Tony on LinkedIn

Connect with Tony on Twitter

Tony Saldanha - Transformant