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In this episode of The Complete Agent Podcast, Ian Storey and James Kendall catch up on their weeks, discussing the importance of stepping back and taking breaks before diving into a deep conversation with Ian Macbeth of Avocado Property.

The discussion explores the challenges facing the estate agency industry today, particularly around communication, recruitment, and the evolving role of brand protection in a competitive market. Ian Macbeth shares the unique approach that Avocado takes—moving away from traditional sales and instead focusing on marketing and consultancy as the core of their model.

The conversation covers:

🔹 How Avocado differentiates itself in the industry through a marketing-led approach.

🔹 The importance of recruiting the right agents and maintaining high standards.

🔹 Strategies to support and retain self-employed agents for long-term success.

🔹 Sustainable business models and exit strategies designed to attract venture capital interest.

🔹 The role of lead generation, marketing discipline, and team culture in building a resilient estate agency.

Whether you’re an estate agent looking to refine your approach or a business owner considering new recruitment strategies, this episode is packed with insights you won’t want to miss.

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In this episode of The Complete Agent Podcast, host David Warburton is joined by Ian Storey and James Kendall to discuss the evolving estate agency industry, from sales performance to the impact of partner agency models and the role of education in real estate.

Special guest David Lindley, head of By Design, shares insights from running a network of premium estate agents, shedding light on shifting market dynamics, the rise of self-employed agents, and the market share of top brands. The conversation explores the challenges and opportunities of self-employment, the power of personal branding, and strategies for thriving in the premium sector.

The discussion emphasises the importance of consistency in marketing, collaboration, and adapting to market demands—key factors for agents looking to elevate their business and achieve long-term success.

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In this episode of The Complete Agent Podcast, hosts James Kendall, David Warburton, and Ian Storey reflect on their latest successes in the estate agency world, sharing insights on sales, listings, and client relationships. They are joined by special guest Alex Pelosi-Buchanan, a self-employed agent with eXp, who offers a candid look at his journey in the industry.

Alex discusses the challenges and rewards of self-employment, the importance of choosing the right brokerage, and the power of building a personal brand. He shares his experience navigating financial risks, leveraging virtual assistants, and adapting to the evolving landscape of real estate marketing. The conversation also explores the autonomy and flexibility of self-employment, the impact of a strong personal brand, and the emotional highs and lows that come with working independently.

A must-listen for agents considering self-employment or looking to refine their approach in today’s market.