In this episode, Seth sits with Calvin Klein CMO Jonathan Bottomley to talk about lessons learned from—and applied outside—luxury; the important distinction between overthinking and overcomplicating, and the way ideas travel.

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In this conversation, Seth and Chime CMO Vineet Mehra talked about the CAC (customer acquisition cost) valley of death, explaining unit economic payback, and how a CFO’s willingness to invest money—especially when they don’t understand the consequences of not investing it—can effect growth for good or ill.

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In this episode, Seth talks with Frank Cooper, who has been the CMO at Visa, Blackstone, and Buzzfeed about causation, correlation and dispelling the myth that marketing doesn’t drive commercial outcomes.

Here's a link to the article mentioned around 3:40: https://www.forbes.com/sites/sethmatlins/2024/12/16/marketing-that-fails-to-consider-the-human-context-is-out-of-context/

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