Episode 20 – Habits

Welcome to The Business of Real Estate Podcast with Lynn Hoffman and Eric Johnson!

This week, we're tackling habits. Are you stuck knowing what to do but can’t seem to gain momentum? Or do you start something, only for it to fizzle out? You're not alone, and today, we're diving deep into building sustainable habits.

Habits form the foundation of success. Whether it's making daily calls, following up with clients, or managing your CRM, the key is consistency. Start small—focus on five calls a day or updating your CRM step by step. Remember, creating habits takes time and intentionality. It's not about perfection; it's about persistence.

We discuss strategies like identifying triggers, rewiring your mindset, and using accountability partners to stay on track. Celebrate your wins, however small, and don’t let fear hold you back—your clients will appreciate the connection. Consistent actions lead to big results.

This business is about building relationships and staying proactive. Take small, daily steps to grow, and you'll be amazed at the transformation. Ready to develop the habits that lead to lasting success? Let’s get started!

All About Mortgages

In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson discuss the importance of building strong relationships between realtors and mortgage professionals, featuring insights from James Buckland of RBC Mortgages and Rebecca Basken of Mission 35 Mortgages.

The conversation highlights the value of mutual referrals, effective communication, and collaboration in serving clients. James emphasizes the role of trust and consistent engagement, while Rebekah discusses the benefits of face-to-face interactions and the diverse lending options offered by independent brokers.

Both guests encourage realtors to prioritize regular communication, educate themselves on financial products, and create lasting professional partnerships for enhanced client experiences. The episode reinforces that successful partnerships in real estate are built on trust, education, and consistent outreach.

Seasons of Change

In this episode of The Business of Real Estate podcast, Lynn and Eric discuss the importance of flexibility in response to changing markets. Titled "Seasons of Change," they emphasize how agents must adapt to different market conditions, whether it's a buyer’s market, seller’s market, or balanced market. They stress the need for agents to have multiple strategies, such as diversifying lead generation and being prepared for various scenarios.

The conversation highlights the necessity of educating clients, both buyers and sellers, on market trends and pricing. They also discuss how market conditions, such as rising interest rates or increased listings, can impact buying and selling strategies. Lynn and Eric remind listeners to embrace change, maintain a flexible mindset, and develop multiple streams of business to thrive regardless of market shifts. They conclude by encouraging agents to stay ready, adapt to market fluctuations, and continuously educate themselves and their clients.

Creating a Unique Client Experience
With Special Guest: Conrad Zurini

In Episode 16 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson welcome Conrad Zurini, broker-owner of RE/MAX Escarpment and RE/MAX Niagara. The discussion centres on creating a unique client experience in real estate. Conrad shares his journey of growing a brokerage from 85 agents to nearly 1,000, attributing success to providing personalized, boutique-like experiences for both clients and agents.

Key insights include the importance of accessibility and responsiveness, with Conrad emphasizing the value of being available and engaging directly with agents and clients. He also highlights the significance of tailored services, likening it to the difference between stovetop-cooked oatmeal and microwaved oatmeal—demonstrating that going the extra mile can enhance the client experience.

The conversation also touches on the role of AI in real estate, with Conrad noting that AI can assist in providing data-driven insights to help agents create more personalized and effective client interactions. However, the personal touch and deep understanding of client needs remain irreplaceable in building trust and loyalty.

For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net

Using a CRM

In Episode 15 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson dive into the importance of using a Customer Relationship Management (CRM) system. They emphasize that a CRM is essential for maintaining and automating contact with clients and leads, preventing valuable relationships from falling through the cracks.

Key points include:

1. Choosing the Right CRM: Select a CRM that aligns with your needs and, most importantly, one that you will consistently use.
   

2. Ease of Use: Start by gradually inputting contacts and integrating the CRM into daily tasks to avoid feeling overwhelmed.
   

3. Automation and Organization: CRMs help automate tasks, track important client details, and set reminders, making your business more efficient.

4. Long-term Value: A well-maintained CRM can provide long-term benefits, including better client retention and the ability to sell your database in the future.

The episode encourages real estate professionals to invest in and actively use a CRM to enhance their business operations and client relationships.

For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net

What do you want to be when you grow up?
With special guest: Tony Johal

Episode 14 of "The Business of Real Estate" podcast, hosted by Lynn Hoffmann and Eric Johnson, features a guest with a diverse background in real estate, Tony Johal covers everything from residential sales to commercial, brokerage ownership, and franchising.

He emphasizes the importance of understanding one's motivations for career changes and highlights the need for careful planning and reflection before making big decisions. Tony advises agents to only expand into team leadership or new ventures if they have an overflow of business. He also underscores the value of coaching, mentorship, and alignment with forward-thinking companies.

The episode offers insights into balancing personal sales with team management, the power of consistent branding, and the importance of tracking marketing efforts.

For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net

Unique Value Proposition

In Episode 13 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson discuss the importance of having a Unique Value Proposition (UVP) in the real estate industry. They emphasize that many realtors struggle to clearly define what makes them stand out. The key points covered include:

1. Defining Your UVP: Realtors need to understand what makes them unique and focus on their strengths rather than trying to appeal to everyone.

2. Standing Out: It’s important to go beyond standard offerings like high-quality photos or drone footage by providing exceptional service that truly differentiates you from competitors.

3. Consistent Communication: Regular, consistent communication and delivering on promises are vital for building trust and maintaining client relationships.

4. Feedback and Improvement: Asking clients for feedback helps in refining your UVP and improving your service.

5. Value in Teams: Team leaders and brokerages also need a clear UVP to attract and retain team members, ensuring everyone understands the value provided.

The episode concludes with a reminder to continuously refine and communicate your UVP to succeed in real estate.

For more information or to request any materials mentioned in the episode, contact us at: tbore@rmxemail.net