The Business Case For Women's Sports

By: Caroline Fitzgerald
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  • Summary

  • Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
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Economics Sports & Outdoors
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Episodes
  • Ep. #125 How The Vanguard Maven Group Is Setting Out To Be A Force For Change In Women’s Sports, ft. Nicole Jeter West

    Ep. #125 How The Vanguard Maven Group Is Setting Out To Be A Force For Change In Women’s Sports, ft. Nicole Jeter West
    Nov 19 2024

    In episode #125 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Nicole Jeter West, one of the co-founders of the newly formed Vanguard Maven Group (VMG).

    VMG is a new consultancy that is on a mission to foster meaningful connections between people and brands.

    Led by Nicole Jeter West, Danita Randolph, and Jadan Randolph, VMG is aiming to be "more than just a marketing and creative consulting agency; we are pioneers, leaders, and Mavens of sports, entertainment, and culture."

    In this episode, hear Nicole tell the founding story behind VMG, and how the team is setting out to be a force for change in women’s sports.

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop
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    26 mins
  • Ep. #124 The Story Behind “Levels To This” - A New Podcast From Sheryl Swoopes & Terrika Foster-Brasby, ft. Sheryl Swoopes & Terrika Foster-Brasby

    Ep. #124 The Story Behind “Levels To This” - A New Podcast From Sheryl Swoopes & Terrika Foster-Brasby, ft. Sheryl Swoopes & Terrika Foster-Brasby
    Nov 15 2024

    In episode #124 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet WNBA legend Sheryl Swoopes and long-time sports journalist Terrika Foster-Brasby, who are the co-hosts of iHeartMedia’s newest women’s sports series called, Levels To This.

    The series aims to feature real conversations - primarily with women - about what it takes to excel at the highest level in their respective fields.

    Once a week, Swoopes and Foster-Brasby will discuss the hardwork and obstacles that come along with being at the top of their game, and will dive into their personal highs and lows.

    In this episode, hear the full story behind “Levels To This with Sheryl Swoopes & Terrika Foster-Brasby.”

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop
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    35 mins
  • Ep. #123 How Oiselle is Creating Performance Running Gear For Women, By Women, ft. Arielle Knutson

    Ep. #123 How Oiselle is Creating Performance Running Gear For Women, By Women, ft. Arielle Knutson
    Nov 12 2024

    In episode #123 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Arielle Knutson, the CEO of Oiselle.

    Founded in 2007, Oiselle is a “By Women, For Women” performance-oriented apparel brand rooted in running.

    Investing in women has always been part of the ethos of Oiselle through the product they create, the athletes they partner with, and the communities they serve.

    Oiselle exists to help female athletes experience the joy of running and the transformative power of sport.

    In this episode, hear Arielle talk about how Oiselle is helping women all over the world find tested, trusted, quality products that work as hard as they do.

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop
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    31 mins

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