In this episode, we will discuss one of the most controversial opinions about branding.

How many times have you heard someone refer to themself as their brand?

I’ve heard it 100 times too many.

One of the most exaggerated myths we hear too often is the comment “I am my brand”.

The process of building and scaling your brand successfully will involve many people representing it in varying capacities working together to create something bigger than themselves. The development of your brand would substantially profit and benefit from cultivating a strategic foundation from an early stage.

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In this episode, we will discuss the definition of branding. 

To properly apply a term or concept, you need to understand its purpose. 

Many people have incorrect assumptions about branding and what brands are. 

The term "branding" is often misunderstood by the general public.

The truth is, branding is the perception of an experience.

Branding is 70% verbal and 30% visual. This means connections are built primarily through what is being said and how it is being said versus what the identity of a brand looks like.

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Check out the Blog Version of our episodes: brandingatmosphere.com

Welcome to The Branding Atmosphere. The podcast that defies the common myths about branding. 

Introducing podcast host, Maya Gray.

In each episode, we will expose the truths about branding that get overshadowed by popular opinions and industry stereotypes.

Challenging everything you think you know about branding against everything you need to know about branding, from definition to psychology.

So, if you’re looking to explore the basics of the "not-so-complex" branding universe, you’ve entered the breathable atmosphere. 

Stay tuned and please be sure to rate and review. 

Sponsored by Day Dream Design Firm.

www.daydreamdesignfirm.com