• The Brand We Didn’t Know We Needed | Taran Chhabra (Neeman's) | Saksham Mendiratta (Lights Out)

  • Oct 16 2022
  • Length: 59 mins
  • Podcast

The Brand We Didn’t Know We Needed | Taran Chhabra (Neeman's) | Saksham Mendiratta (Lights Out) cover art

The Brand We Didn’t Know We Needed | Taran Chhabra (Neeman's) | Saksham Mendiratta (Lights Out)

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  • Summary

  • This shoe brand takes comfort so seriously that the founder sleep-checks it! Passion runs down from the founder’s office to the man delivering the shoes.

    The ache to come up with a brand which makes people look good, feel good and do good for the environment birthed Neeman’s. Taran Chhabra- the founder of Neeman’s is an ex-business analyst who spent years in the US making sense of why he was pushed to switch his footwear before stepping into work after a 2 hour run to the train station.

    In this we discuss how the upcoming tech is intersecting with one’s product development vision and how it feels to have 2nd generation budding entrepreneurs in the family. This one is jam packed with marketing goals and storytelling techniques used for a tangible product like Neeman’s.

    Watch it to get inspired with Taran’s grit, his strength of will and mettle to do something groundbreaking. Hear him talk about his belief in minimalism, elegant and classic outfits. He is a game changer, and we are happy to help his story get to you, In The Haus.

    Conceptualised by Lights Out Studio
    Location Partner: WeWork India
    Beverage Partner: Sleepy Owl; Lifestyle Partner: Neeman's
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