The Book Deal

By: Tina Strachan & Madeleine Cleary
  • Summary

  • Motivation and inspiration for emerging writers, helping them pave their own pathway to publishing success.

    © 2024 The Book Deal
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Episodes
  • The Publishing Deal: Publicist Caitlin Lawless
    Nov 20 2024

    In this episode of the Book Deal Podcast, hosts Madeline Cleary and Tina Strachan interview Caitlin Lawless, the publicity manager at New South. Caitlin shares her extensive experience in the publishing industry, offering invaluable advice to aspiring authors. Topics include the difference between marketing and publicity, building a relationship with your publicist, and preparing for a successful book launch. Caitlin also discusses her journey in the industry, the importance of persistence, and tips for leveraging social media and local festivals to enhance book visibility.

    00:00 Introduction to the Book Deal Podcast
    00:40 Meet Caitlin Lawless: Publicity Manager and Author
    02:07 Caitlin's Journey in the Publishing Industry
    06:44 Understanding Marketing and Publicity
    10:31 Building Relationships with Publicists
    20:33 The Role of ARCs in Publicity Campaigns
    24:18 High Profile Campaigns and Their Impact
    26:43 The Role of Social Media in Publicity
    28:26 Optimizing Your Online Presence
    30:52 Creating Buzz as an Aspiring Author
    32:58 The Importance of Community and Networking
    38:27 Effective Pre-Order Strategies
    41:14 Navigating Festival Programs
    45:02 Final Tips for a Successful Campaign

    Links from the episode:
    NewSouth Books

    Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos

    You can find out more about Tina and Madeleine and follow their journeys here:
    Tina Strachan (@td_strachan) • Instagram photos and videos
    Tina Strachan children's book author
    Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos
    Madeleine Cleary | Author

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    46 mins
  • Tina and Madeleine chat digital detox, WIPs, new words and 'the muse'
    Nov 13 2024

    In this episode, Tina and Madeline discuss a range of topics from managing time on a busy Sunday to attending the HarperCollins Author Day. They delve into the latest trends in the book market, particularly the resurgence of YA fiction. Madeline shares her recent experience of imposing a self-ban from Instagram to improve focus and creativity, and how it has positively impacted her writing. They also talk about their current writing projects - Tina's multiple works in progress and Madeline's focus on character development. The episode provides insights into the creative processes, struggles, and strategies of authors, offering useful tips for aspiring writers on managing character passivity and developing strong storylines.

    00:00 Introduction and Sunday Plans
    01:27 HarperCollins Author Day Experience
    03:11 Instagram Ban and Digital Detox
    09:35 Writing Progress and Work in Progress
    18:21 Discovering New Writing Techniques
    18:58 Visualizing Stories Like Movies
    21:25 Character Development Challenges
    22:49 Writing Tips for Aspiring Authors
    23:30 Exploring Character Questionnaires
    25:48 Juggling Multiple Writing Projects
    26:56 Finding Inspiration in Unexpected Places
    30:18 Engaging with the Writing Community
    31:00 Conclusion and Future Plans

    Links mentioned in this episode:
    Curtis Brown Creative Character Development course
    Masterclass: Writing Character Development
    Brooke Vitale's Character Development Questionnaire

    Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos

    You can find out more about Tina and Madeleine and follow their journeys here:
    Tina Strachan (@td_strachan) • Instagram photos and videos
    Tina Strachan children's book author
    Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos
    Madeleine Cleary | Author

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    32 mins
  • The Publishing Deal: Literary Agent Samuel Bernard (Part 2)
    Nov 6 2024

    In part two of the interview with Samuel Bernard, a literary agent from Zeitgeist Literary Agency, he shares insights on landing an agent, the importance of polished manuscripts, and the role of timing in the publishing process. Samuel discusses his preferences and current interests in genres, accessibility for aspiring writers, and how timing and market trends can impact the chances of getting published. The episode also touches on the advantages and challenges of the agent-author relationship post-book deal, as well as advice on genre identification and emerging market trends, culminating in a rapid-fire segment addressing practical questions from listeners.

    00:00 Introduction to the Interview Series
    01:29 Samuel Bernard's Role and Preferences
    03:19 How Aspiring Writers Can Reach Out
    05:35 Rapid Fire Questions
    09:20 Trends and Timing in Publishing
    13:04 Genre Identification and Crossovers
    15:18 Agent-Author Relationship Dynamics
    27:23 Final Tips for Aspiring Writers

    Links mentioned in this episode:
    Zeitgeist Literary Agency
    Bad Crime Writers Festival
    Sunshine Coast Hinterland Writers Festival
    Brisbane Writers Festival

    Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos

    You can find out more about Tina and Madeleine and follow their journeys here:
    Tina Strachan (@td_strachan) • Instagram photos and videos
    Tina Strachan children's book author
    Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos
    Madeleine Cleary | Author

    Show More Show Less
    30 mins

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