• The Billion Dollar Influencer Economy

  • Nov 15 2024
  • Length: 29 mins
  • Podcast

The Billion Dollar Influencer Economy

Listen for free

View show details

  • Summary

  • There are a reported 13 million full time influencers in the U.S. today. According to Goldman Sachs, the influencer economy is worth around $250-billion, a number expected to double by 2027.


    Despite its quick rise, the influencer economy remains a nascent industry that, in many ways, has no meaningful oversight or standard and practices.


    We're joined by Emily Hund, author of 'The Influencer Industry: the quest for authenticity on social media' to better understand one of our quickest growing cultural and economic sectors, and the need to professionalize the industry, before it's too late.


    In this episode, we refer to a previous installment of Front Burner, which you can find below:

    The Dark Side of Family Influencers Apple/Spotify


    For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts
    Show More Show Less
Show More Show Less

What listeners say about The Billion Dollar Influencer Economy

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.