In this episode of The Digital Tradie, I have the absolute pleasure of sitting down with Jim Penman, the legendary founder of Jim's Group 🌳 Known for transforming a small lawn mowing business into one of Australia’s largest franchise networks, Jim’s story is anything but conventional. We delve into his journey from academic life to building a billion-dollar enterprise, driven by an obsession with customer service and innovation. Jim opens up about how his radical ideas in academia led him to the world of franchising and how his business empire grew beyond his wildest expectations. We also discuss his passion for research, epigenetics, and his ongoing quest to understand human character and society. Whether you’re a tradie looking to grow your business or just curious about what makes Jim tick, this episode offers a deep dive into the mind of one of Australia’s most successful entrepreneurs. 🔧 Key Topics: 👉 Jim’s unexpected shift from academia to business 👉 The growth of Jim’s Group from lawn mowing to over 5,400 franchises 👉 Jim’s groundbreaking computer system and its impact on customer service 👉 A look into epigenetics, society, and Jim’s mission to reverse societal decline 👍 If you enjoyed this chat, don’t forget to hit like, share with your mates, and subscribe for more insightful conversations that’ll help you level up your trade business! ================================ 💰 SPONSOR Trade Magnet – The Digital Tradie is the official sponsor of Trade Magnet the CRM that gives a S#!T about Tradies. Check out them out at https://trademagnet.com.au 🗞️NEWSLETTER Sign Up for the legendary newsletter with the latest in trade news, marketing tips and exclusive offers👇 https://api.leadconnectorhq.com/widget/form/RLm0IHVf8ujoF21OdV6x ================================ 🤩 FEATURED GUESTS 🧔♂️ Website 👉 Jim Penman 🌳 Website 👉 Jim's Group ================================ 🎙️MORE PODCASTS Check out all episodes at: https://listmedia.com.au/the-digital-tradie-podcast/ ================================ 📍SUBSCRIBE TO THE PODCAST The Digital Tradie, an AWESOME podcast for tradespeople looking to harness the power of digital marketing and automation. Join us as we dive into the nuts and bolts of SEO strategies, paid advertising, storytelling, and much more. Whether you’re a seasoned tradie keen on expanding your digital presence or just starting to explore the possibilities, this podcast is your go-to resource. Get practical tips, insightful interviews with industry experts, and real-life success stories to help you attract more clients and grow your business online with The Digital Tradie. ================================ 📺 ELECTRICIAN REACTS SERIES https://bit.ly/thinklist_playlists_electricianreacts 📺 COMPONENT BREAKDOWNS https://bit.ly/thinklist_playlists_componentbreakdown 📺 WHAT I DO AT WORK https://bit.ly/thinklist_playlists_workit ===================================== 🤳 FOLLOW ME (or else) 🟠LIST Media - https://listmedia.com.au ⚪ TIKTOK - https://www.tiktok.com/@davidlist.me 🟠 INSTAGRAM - https://www.instagram.com/davidlist.me/ 🔵 LINKEDIN - https://www.linkedin.com/in/david-list/ 🟣 FACEBOOK - https://www.facebook.com/davidlist.me 🟡TWITTER - https://twitter.com/davidlist_me ================================== 🛑 DISCLAIMERS 🔗 AFFILIATE LINKS This video, description, and comments contain affiliate links, which means that if you click on one of the product links, I’ll receive a puny commission. By doing this, you're a bloody LEGEND but it also helps support and grow this channel. CHEERS 🍻 #thinklist #marketing #podcasts