The B2B Revenue Executive Experience

By: Cory Cotten-Potter
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  • Summary

  • The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
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Economics Leadership Management Marketing
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Episodes
  • Episode 338: Rethinking Customer Engagement Through Gifting with Kris Rudeegraap

    Episode 338: Rethinking Customer Engagement Through Gifting with Kris Rudeegraap
    Jan 7 2025
    In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts.
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    32 mins
  • Episode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman Sheikh

    Episode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman Sheikh
    Dec 24 2024
    Did you know that only 5% of sales professionals embody the best practices that close high-value deals? Imagine if every seller on your team could perform at that level. That's the vision Usman Sheikh, Founder and CEO of xiQ, is bringing to life. Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement.
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    31 mins
  • Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue

    Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue
    Dec 10 2024
    While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics. Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience. Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creative (acquired by Storia), and he has earned more than 200,000 total followers with marketing content on social media.
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    31 mins

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