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Marketing is both an art and a science, and no one understands that better than my guest today, the incredible Ross Martin. Ross is an Emmy and Peabody award-winning marketer and the President of Known, a groundbreaking marketing firm that's redefining the industry. In this episode, we explore how to balance creativity with data in retail marketing, strategies for making your brand stand out, and what sets Known apart from other agencies.

We dive into the power of data in modern marketing and how Known uses advanced analytics to optimize campaigns. Ross offers practical tips for getting your products into retail stores (and keeping them there!) and connecting with your target audience. He also shares inspiring success stories from some of his favorite brands. Whether you're an entrepreneur, marketer, or just curious about what makes a brand succeed, this episode is packed with valuable insights you can't miss.

IN THIS EPISODE:

- (3:28) A behind-the-scenes look at Ross’ incredible career trajectory

- (10:28) How Known’s business model works against workplace toxicity and redefines agency success

- (20:06) Strategies to make your brand stand out and stick

- (25:25) The marketing non-negotiables you need to invest in

- (31:27) Tips for avoiding common mistakes when developing and executing a strategy/product

- (35:51) A deep dive into the brands Ross works with and why he enjoys working with their portfolios

- (39:51) The future of Known

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