Welcome to our sixth installment of 'Marketing Fundamentals'! This video dives deep into the heart of the customer buying process. if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Check out the rest of the videos in the series: • Free Marketing Course | Intro To Mark... Ever wondered how to compete effectively without a huge marketing budget? We got you covered. Together, we'll explore the intricate steps of the buying journey, distinguishing between functional and psychological needs, and understanding the various factors influencing a customer's information search. Whether you're a budding marketer or a seasoned professional, this guide offers valuable insights to elevate your strategy. Don't forget to like, share, and subscribe for more marketing insights! 📌 Timestamps: 00:00 - Introduction 00:30 - What the course covers 01:23 - What is need recognition 02:47 - how need recognition connects to Maslow's hierarchy of needs 03:27 - what is the difference between a functional need and a psychological need? 05:08 - what is information search and what impacts it? 05:28 - What is an internal search? 05:39 - What is an external search? 06:00 - How consumers weigh the benefit of a search 07:45 - Consumers inner voice (Locus of control) 09:09 - What are the different risks you must address 10:08 - What is the evaluation of alternatives 11:57 - what are the evaluation criteria? 12:50 - what are determinant attributes? 13:50 - The types of decision-making? 16:59 - What happens after they buy? 17:10 - what is customer satisfaction 18:08 - Customer Loyalty 19:00 - what is a motive 22:20 - how does learning impact marketing? 23:37 - Situational factors in marketing 25:37 - The likelihood that your customer will think deeply about your marketing information 👥 About the Host: Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game. 📬 Connect with Me: Get access to the course notes: mauriceadavis.com/vault Visit our Website: Mauriceadavis.com #Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"