Steven Lee, owner and creator of DuFrane Watches, is one cool dude. He is a self-taught watch designer and maker, with no formal training, creating these stunning watches out here in Austin, TX. His watches are top-notch timepieces that are inspired by different areas and landmarks around Austin. Steven’s expert eye and amazing craftsmanship make for an ultra-unique watch that is unmistakable for any other brand.

In this episode, I got to sit down with Steven in his office to chat with him about his journey to becoming a watchmaker and get an up-close look at his designs. He was kind enough to walk us through his process and tell us about his business practices. He definitely knows how to take care of a customer!

Thank you, Steven, for joining us on the show!

If you’re in the Austin area, definitely hit him up. If not, no worries, you can shop all of his incredible watches on his website at dufranewatches.com

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Tune in every Thursday as we travel across Texas talking to business owners and artisans who share our love of the Lone Star culture.